Dear Colleagues,

New Title Information

UpSizing
The Road to Zero Emissions
More Jobs, More Income and No Pollution
Gunter Pauli

Publication Launch: October 27th, 1998

THE STRATEGY OF DOWNSIZING IS DEMOTIVATING. WELCOME TO A NEW WORLD. THE
WORLD OF UPSIZING.

The only species capable of generating waste is the human species
No other in nature is capable of producing something no one else wants
to have

Humankind cannot expect the earth to produce more
Humankind must do more with what the earth produces

ÔZero EmissionsÕ has become a definitive term in the debate on
sustainable development in the last few years. While considered a
utopian target by some, the concept clearly describes what business and
industry of the future must aim to achieve. There is no confusion here;
the aim is transparent: no pollution and no waste.

Only when industry mimics nature, where nothing is wasted, can it
achieve the same levels of material or resource productivity. The world
of waste is a world of opportunity. A world where the waste for one
process can become the raw material for anotherÑa cascade of materials
once thought worthless supporting new products, new processes and new
wealthÑas industries that were previously considered unrelated cluster
together. A world where new business will be created on an unprecedented
scale. This is not just a theory: projects in the agro-industries, based
on integrated biosystems, are already up and running around the globe
and have proved effective.

UpSizing examines how the adoption of the Zero Emissions concept not
only radically reduces pollution and waste but can contribute
significantly to the generation of income and jobsÑspecifically for
those that need them most: the rural poor in less developed countries.

Forewords by Fritjof Capra and J. Hugh Faulkner


ÔZero Emissions, industrial clustering and the other concepts and
practices associated with them represent a crucial link in the gradually
emerging network of ideas that can lead us out of our crisisÕ
Fritjof Capra
physicist, systems theorist, and author of The Web of Life

ÔAs we search for new ways to control our impact on the worldÕs
environment, it is important to set ourselves demanding targets. While
at first sight the goal of zero emissions, which is examined in this
book, may seem beyond our reach, I believe it has importance in focusing
our quest for solutions to a complex problemÕ
Rodney Chase, Deputy Group Chief Executive
BP International Limited

ÔThe goal is zero: zero accidents, zero waste, zero emissionsÕ
Edgar S. Woolard. Jr., Former Chairman, DuPont



UpSizing: The Road to Zero Emissions
More Jobs, More Income and No Pollution
by Gunter Pauli

Gunter Pauli, formerly the President of Ecover, was responsible for the
construction of EuropeÕs first ecological factory. In 1994, he founded
and now directs the Zero Emissions Research Initiative (ZERI). He
lectures regularly to business executives and governments on competitive
strategies. He has written a number of books and is published in twelve
languages.



Greenleaf Publishing 
Launched on 27th October 1998
Paperback ISBN 1 874719 18 7 Price £16.95/US$30.00
Hardback ISBN 1 874719 21 7 Price £25.00/US$45.00

Available from book shops or directly from the publisher
Greenleaf Publishing
Broom Hall
8-10 Broomhall Road
Sheffield S10 2DR, UK

Tel: +44 (0)114 266 3789
Fax: +44 (0)114 267 9403
E-mail: [log in to unmask]
Web Site: http://www.greenleaf-publishing.com

THIS BOOK IS NOT AVAILABLE TO NORTH AMERICAN CUSTOMERS

For a review or academic inspection copy, please contact Sue Pearson at
Greenleaf.

Gunter Pauli is available for personal interviews in London on Friday,
October 23rd and Monday October 26th. Please contact John Stuart,
Managing Editor at Greenleaf for co-ordination.


-- 
John Stuart
Managing Editor
Greenleaf Publishing, 
Broom Hall, 
8-10 Broomhall Road, 
Sheffield S10 2DR, 
UK
Tel: +44 114 2663789
Fax: +44 114 2679403

http://www.greenleaf-publishing.com


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