Hello,
-----Ursprüngliche Nachricht-----
Von: driddell <[log in to unmask]>
An: [log in to unmask] <[log in to unmask]>
Datum: Montag, 28. September 1998 15:17
Betreff: Marketing as a TDM tool.
>Dear fellow UTSG subscribers
>
>A vague thought which has been drifting around in my mind for some time was
>recently focused by a presentation at the CODATU VIII conference. I am
>interested to find out what, if any research and applications of the though
>may be written up.
>
>The following three points come to mind:
>
>It appears that there is a lack of involvement of psychologists and
>sociologists in the transport planning field, especially as a great deal of
>transport planning is based entirely on models of human behaviour patterns.
>
Well thats the point. But we try our best to overcome this situation by
offering our moblity consulting to everyone :-).
>There is inadequate use of the media, primarily in the form of advertising,
>to influence peoples choices with regard to travel.
Idividual marketing or 1:1 marketing is probably the key to success.
Gerfried Cebrat
FGM-AMOR Austrian Mobility Research
[log in to unmask]
tel 0043 316 810451 ext. 20
fax 0043 316 810451 ext. 75
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