More importantly, the major competitor of public transport, the automobile,
has been extensively marketed. While every auto will provide basic
transport, the manufacturers have convinced us that the autos we drive are a
direct reflection of our personalities: whether it's sports cars, luxury
cars, four wheel drive offroad vehicles (of which the vast majority will
never actually be used off-road), etc.
--------------
Colin R. Leech - Transit Planner
OC Transpo - Ottawa, Ontario, Canada
(613) 842-3636 ext. 2354
[log in to unmask]
> -----Original Message-----
> From: driddell [SMTP:[log in to unmask]]
> Sent: Monday, September 28, 1998 9:45 AM
> To: [log in to unmask]
> Subject: Marketing as a TDM tool.
[...]
> There is inadequate use of the media, primarily in the form of
> advertising,
> to influence peoples choices with regard to travel. I believe that there
> is
> a need to attack the problems created by the excessive use of private
> vehicles by modifying peoples expectations and aspirations. Large
> commercial concerns use extensive marketing campaigns to sell their
> products, the tobacco industry being a particular case in point. I would
> imagine that if clever marketing can sell "pet rocks" and cancer inducing
> cigarettes, then encouraging the use of public transport should not be so
> very difficult.
[...]
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