Those of you in the USA might be interested in a television program
tonight that features agent-based modeling in an applied setting.
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Tune in to CNN tonight at 10:00 p.m., EST, as the network's "Fortune"
program profiles PricewaterhouseCoopers' Emergent Solutions Group. Group
leader Win Farrell will be featured during a ten minute segment on
applying complex adaptive systems to business simulations for strategic
planning purposes. In other words, how we can assist our clients in
identifying their next hit product -- from Palm Pilots to Furbies.
By combining the emerging science of complexity with newly popularized
simulation technology, the PricewaterhouseCoopers Emergent Solutions Group
builds software that allows senior management to safely play out "what if"
scenarios in artificial worlds. Macy's Department Store will
also be featured during the segment as they illustrate how the roles of
consumers and employees can be simulated to achieve peak performance in a
consumer retail environment.
Rob Bernard
PricewaterhouseCoopers
Emergent Solutions Group
-- Robert N. Bernard
-- [log in to unmask]
-- http://www.walrus.com/~minusone
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