There are still a few places left on the following workshop:
Libraries & Sponsorship
16 November 1998
Do you want to know more about how to find sponsors? Are you uncertain
about which areas of your work will appeal to them? Do you need to
practice guidance and inspiration?
How will this event help you?
Pressure on library & information service managers to find and work with
commercial sponsors is intense. This one day workshop is rooted in a
practical, marketing based approach. It is designed to develop
confidence and give you lots of ideas to apply to your own situation.
It combines an exploration of the principles and prevailing practice of
commercial sponsorship with detailed practical work which will help you
make thoughtful, well researched approaches.
During the day you will :-
* Explore what sponsorship is and why companies sponsor
* Look at special factors relating to libraries and sponsorship
* Develop a strategic approach to sponsorship
* Work on the kinds of projects and messages to sell
* Identify ways of researching possible sponsors
* Hear about government sponsorship schemes
* Write a sponsorship proposal
* Examine the best ways of approaching potential sponsors
* Find out how to run a successful sponsorship
* Prepare an individual action plan
Workshop leader: Miranda McKearney, Arts and Libraries Consultant
Programme
9.00 Registration and coffee
9.30 Introduction
9.55 Sponsorship : definitions and the current climate
10.10 Libraries and sponsorship:
special factors
10.25 Why companies sponsor
10.55 Coffee
11.10 Getting in Trim : marketing basics
12.10 Getting in Trim : developing a strategic approach
12.35 What to sell sponsors
1.10 Lunch
2.00 Researching possible sponsors
2.30 Government support
2.40 Sponsorship proposals
3.30 Tea
3.45 Making contact : how to approach sponsors
4.10 Making it work : how to maintain good relations
4.30 Round up and action plans
5.00 Ends
Fees
Personal Members £110 + VAT
Institutional Members £130 + VAT
Non Members £155 + VAT
Student/unwaged £25 + VAT
How to make a Provisional Booking
To reserve your place telephone 0171 636 7543 ext 288/9, or e-mail
[log in to unmask]
for further information about the 'Libraries & Sponsorship' workshop or
any other workshops in the 1998 programme.
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