There are still a few places left on the following course:
Shout a bit LOUDER about the services that you provide...
Raising the profile of your services among your users is central to the
vitality of any information service. And a really effective newsletter
can help you to achieve this...
So, what can a newsletter do for your information service?
Newsletters - whether they are for internal or external purposes - can
be used as an excellent promotional tool...highlighting achievements,
services provided, new features or forthcoming events, to name just a
few.
If you already produce or are thinking of producing a newsletter,
discover how to make it really work to your advantage...
'Producing and editing a newsletter' workshop, 14 October, London, will
help you:
* use your newsletter to create interest and awareness in your
services
* produce a newsletter that is really focused on your readership
* improve your ability to find and create interesting articles and
features to draw readers in
* develop your skills in layout, design and format, to encourage
your readers to pick up your newsletter and read on...
...and help them to discover the value of your services to them.
Make sure your newsletter works to your best advantage. Reserve your
place by calling Professional Development on 0171 636 7543 ext 288/9
OR READ ON for further information.
Newsletters are an invaluable tool when it comes to spreading the word
about your services, marketing your organisation and raising the profile
of your organisation to name just a few....
How will this event help you?
The workshop will provide you with the opportunity to both evaluate your
current newsletter and discover new approaches giving you practical
ideas you can put into effect immediately...... so that your readers
will look forward to reading your newsletter and want to read it from
start to finish.
By the end of the day you will:
* have understood what makes a successful newsletter
* have examined how to produce a newsletter appropriate and
appealing to your target audience
* have considered the image and identity of your newsletter
* have identified how to acquire, analyse and prioritise the
content of your newsletter
* be better able to write or recognise interesting and exciting
features
* be confident your newsletter is helping meet your organisational
objectives
* have identified how to use design to enhance the impact of
your newsletter and encourage reading.
Who will benefit form attending?
The day is aimed at anyone involved in producing a newsletter or similar
publication.
Places are limited to 25
LA Personal members £115 plus VAT (£20.12) £135.12
LA Institutional members £136 plus VAT (£23.80) £159.80
Non members £160 plus VAT (£28.00) £188
LA student/unwaged members £25 plus VAT (£4.37) £29.37
Trainer: Chris Wells, Gracewell Consultants
Programme
9.00 Coffee and registration
9.30 A newsletter that appeals to your audience
analysing your audience; reader research;
establishing an identity to your newsletter that is appealing and
appropriate
11.00 Coffee
11.15 Content:1
headline types and body copy types; writing
tips; editorial survival skills
12.30 Lunch
1.30 Content:2
acquiring, analysing and prioritising content;
leads and writing interesting articles; getting good writes (without
paying); closing articles
3.00 Tea
3.15 Design features
graphic emphasis devices; captions and
photographs; desk top publishing
4.15 The role of the newsletter marketing, fundraising, awareness and
more...
4.45 A word about printing
5.00 Close
To reserve your place or for further information please contact
Professional Development on 0171 636 7543 ext 288/9.
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
|
