I have seen prescribing software given away in this country with drug
company ads strategically placed within it. Of course I've not used it!
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Stephen Crawshaw
Townsville, Australia.
~~~~~~~~~~~~~~~~~~~~~~~~~~~
-----Original Message-----
From: Mary Hawking <[log in to unmask]>
>I see that Syntegra have put up a bid to provide GPs with hardware via
>private companies "such as drug companies and private health insurers
>who would give the hardware free to GPs. The pay-off for the companies
>would be guaranteed advertising space on GPs computer screens".
>Anyone got any comments?
>
>I always thought commercial breaks were there to allow you to get a cup
>of coffee (or send an email!).. and my normal reaction is to turn the TV
>off.. permanently.
>
>I'm not sure *how* this advertising could be guaranteed - unless the
>software was fixed as well.. it does seem to assume something more than
>a mousemat or screensaver...
>
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
|