Well done.
I share your views about the likely severity of the penalty!
Andrew
> -----Original Message-----
> From: [log in to unmask]
> [mailto:[log in to unmask]]On Behalf Of
> [log in to unmask]
> Sent: 10 June 1998 21:46
> To: [log in to unmask]
> Cc: [log in to unmask]
> Subject: EBM and drug advertising
>
>
> I am proud !!! to announce a victory over the Aricept advertising
> campaign.
> Today I received confirmation that the Prescription Medicines Code of
> Practice Authority ruled that the advertisements were in breach of
> Clause 7.2 of the code of Practice. The Appeal Board considered that
> the advertising was not a balanced view of the data.
>
> I have scanned the full ruling and if anyone, or the list wishes, I
> can email them to you (the spelling may be a bit out in places, OCR
> and no medical spell-checker) to see the evidence and arguments I
> used (and another practitioner). There are two files 5K and 48K Word
> 2 format.
>
> The last advert will be placed on 10/6/98.
>
> Really pleased with myself:-):-):-)
>
> I wonder what penalities will incurred by Pfizer and Eisai...
> if any:-(
>
>
>
>
>
>
> Dr David J Plews
> ------------------------
>
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