One of the things I most enjoy about medicine is the challenge of working
out ways around this kind of insane situation.
It is fascinating that brand names vary so much - on this side of the pond,
omeprazole is called Losec. Anyone else on the list know of other branded
names for the product? I used to work for an advertising company for a brief
period and I could never get my head around the fact that they were prepared
to pay huge amounts of money to market the same drug under different names
in different countries, especially when some of the names had originally
been picked for their "international" flavour in the first place.
Andrew
Dr. Andrew N. Herd MRCGP
Family Physician, Medical Adviser to Durham Health Authority
Medical Editor, Practice Computing
> -----Original Message-----
> From: [log in to unmask]
> [mailto:[log in to unmask]]On Behalf Of Philip G. Dunlap
> Sent: 10 April 1998 03:26
> To: [log in to unmask]
> Subject: Re: Ads for Branded drugs
>
>
> The "You think *you* got problems?" department:
>
> In its wisdom, our gov't. started allowing advertisements by
> pharmaceutical companies on TV, magazines, etc. - for branded drugs. Just
> saw an ad on TV (3rd time this evening) that went:
>
> " That may not be heartburn; that may be a serious disease called 'acid
> reflux'. Be sure and ask your doctor if Prilosec (omeprazole) wouldn't be
> right for you. This message brought to you as a public service by the
> caring folks at Astra Merck."
>
Snip
>
>
> Philip G. Dunlap, D.O., MPH, MPM, PhD.
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