I was recently working as a locum in a practice and came across
a copy of "Practice Computing" - very informative for people like
us with a computer slant.
On telephoning the publisher, they told me that they only send it free
of charge to principals, not non-principals. Other publishers have
similar policies. While I can appreciate that the target audience for
the ads in "Practice Computing" will be those in a position to purchase,
there are good reasons for specifically targeting locums (as far as the
drug companies are concerned) as an audience for most of the ads
in the comics.
Any ideas why they do this........
Andrew ???
Cheers Pete
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