Forwarded message:
> From [log in to unmask] Wed Dec 2 12:35:02 1998
> From: "Bruce Hollingsworth" <[log in to unmask]>
> To: [log in to unmask]
> Date: Wed, 2 Dec 1998 12:34:09 GMT0BST
> Subject: *REMINDER* UK Productivity measurement Study Group
> Priority: normal
> Message-ID: <[log in to unmask]>
>
> Would it be OK to mail this reminder please?
> Bruce
> _____________________________________
> *REMINDER*
> _____________________________________
> UK Productivity Measurement Study Group
>
> 1998 Meeting
> 16 December 1998 at 5.00 - 6.30pm Room A144
> London School of Economics
>
> This presentation will be given by Professor H. David Sherman,
> Northeastern University, Boston, USA.
>
> "Improving Profitability of Bank Branch Networks:
> Benchmarking Productivity, Quality, Marketing, and Profitability Using
> Multistage Data Envelopment Analysis (DEA)".
>
> H. David Sherman , College of Business Administration, Northeastern
> University, Boston, MA, 02115, U.S.
> Tel. 617-373-4640, Fax 617-558-1235, Email: [log in to unmask]
>
> Abstract:
> Bank branch networks have significantly increased profitability using
> DEA by helping managers identify and implement heretofore unseen methods
> to improve branch operations. Via applications to networks ranging from
> 50 to 1500 branches, this powerful benchmarking technique evolved from
> an initial focus on productivity to incorporate quality, marketing
> effectiveness and profitability.
>
> The presentation will describe a bank branch application and address the
> following questions:
> 1. How DEA can be applied to a branch network?
> 2. How is the multi-stage analysis structured?
> 3. How are the DEA results interpreted and communicated to
> management?
> 4. How are the results translated into real operating
> improvements and increased profits?
> 5. What are the current limitations from a technical, behavioural,
> and political perspective?
> 6. Are bank branch experiences with DEA meaningful for other industry
> applications?
> 7. Why isn't DEA used more in service businesses?
>
> The future developments are likely to generate new more challenging
> global best practice benchmarks incorporating productivity, service
> quality, marketing effectiveness, and profitability. This may help
> service organizations leap beyond current best practice performance
> levels. This evolution to a more comprehensive benchmark of
> performance, referred to as multidimensional balanced benchmarking
> (MBB), will be introduced with examples of the insights from one branch
> application.
> *****
>
> In order to have some idea of numbers likely to attend the seminar,
> could those intending to come please let Emmanuel Thanassoulis
> <[log in to unmask]> know of their intention to do so.
>
>
> Further information on the PMSG:
> http://www.warwick.ac.uk/~bsrlu/uk-pmsg/uk-pmsg.htm
> ____________________________________________________
>
>
>
>
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