---------- Forwarded message ----------
Date: Tue, 17 Nov 1998 11:25:24 -0500
From: "Rothschild, Douglas" <[log in to unmask]>
To: "'davis, jordu'" <[log in to unmask]>,
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Subject: branded, what do you do when your branded & your only a bird.
so for those of you who thought publishing was washed up, how wrong you are,
there is a future for literature as popular medium, or course, if you don't
understand branding, what is really going on is that we provide the penguin
seal of approval to already iniciated progects, with pretty much no creative
control, but we don't care, all we want to do is have them say, penguin
classics presents: some boring drivel. ideally they pay you money for that
priveledge. it's a way of making money without actually doing
anything.....because we don't even have to continue to sell books, we just
need to be recognizable in people's minds as some thing that once might have
sold a good book.
viva la future.
> -----Original Message-----
> From: Bailey, Christopher
> Sent: Tuesday, November 17, 1998 10:45 AM
> To: Babanskyj, Alexandra; Goldschlager, Amy; Heyman, Alissa; Laurino,
> Anthony J.; Teurfs, Amy E.; Gigante, Alex; Orlando, Andrew; Boyd, Brian
> E.; Farrington, Breene; Rees, Bill; [log in to unmask]; Fox, Cathy; Kane,
> Cindy; Knutsen, Chris; Maloney, Colin; Carford, Corinda M.; O'Shea,
> Catherine; Rechtschaffen, Candace; Spiegel, Celina; Lynch, Catharine;
> Arico, Diane; Brodie, Deborah; Brooks, Donna; Brust, Debra; Cox, Don E.;
> Gangi, Dorothy A.; Groff, David; Kaplan, Deborah; Lundy, Dan; Palmet,
> Darren; Redpath, Don; Rothschild, Douglas; Shanks, David; Thalor, Debbie;
> Yaseen, David; Bush, Erin; Gilinsky, Ellen; Kreit, Eileen; Norman,
> Elizabeth; Madrid, Geronimo; Anderson, Gina S.; Barranda, Gail; Borton,
> Hillery; Cochrane, Hank; Clark, James C.; Kelly, Jean Marie; Kenny,
> Joanne; Kuck, Joan; Mattson, Jennifer; Gunning, Joan; Michalak, Jamie;
> Monaco, Jessica; Pascal, Janet; Powers, Joan; Stephens, Jessa; Duff, John;
> Grau, Julie; Margolin, Judith; Olmsted, Katya A.; Sapadin, Kim A.;
> Kaletsis, Katherine; Lotz, Karen; Shannon, Kevin M.; Mayer, Karen;
> Miscione, Lisa A.; Besserman, Laura; Burke, Louise M.; Considine, Lisa;
> Gelbman, Leslie; Parkin, Laurie; Regnier, Louise; Perl, Liz S.; Borg, Mary
> Alice; Bronzini, Mary; Chan, Margie; Fiegoli, Michele; Gordon, Maureen;
> Kayden, Mimi; McDiarmid, Mark; Stern, Molly; Sullivan, Mary; Sutherland,
> Maggie; Yarmark, Michael; Rosen, Neal M.; Seitz, Nancy; Vitiello, Nick;
> Lidofsky, Norman; Neiman-LeGette, Nancsy; Fogelman, Phyllis; Shuldiner,
> Patricia; Badum, Robert; Castillo, Regina; Adamonis, Richard J.;
> Sutherland, Rebecca; Braun, Sorelle; Curry, Sheila; Franklin, Sally;
> Georgiades, Stala; Hawk, Susan; Petersen, Susan
> Subject: Penguin TV
>
> Copyright 1998 Information Access Company,a Thomson Corporation
> Company
> IAC (SM) Newsletter Database (TM)
> Informed Communications, Inc.
> Delaney Report
> November, 1998
> LENGTH: 232 words
> HEADLINE: Broadcast Brand.
> BODY:
> The Beverly Hills, Ca.-based BrandX Media Inc. is working with
> advertisers in the development of "branded" TV programs. "We try to
> create TV programing that fits strategically with the client's brand.We
> see the program as a way of extending the brand's image," said BM
> head/founder Heidi Sinclair. "We see ourselves as being different from
> other program producers in that we create a strategy first around the
> brand, then produce the program. We try first to find out what the brand
> is all about, and determine what will and won't work on TV. And we do
> all the basics - who the target audience is and what the brand hopes to
> accomplish. Those kinds of thing," she added.
>
> BM is working with toy marketer Mattel Inc. on the development of a new
> TV show for next fall that will involve the relaunch of Mattel's Polly
> Pocket characters toy line. And BM is helping Pearson PLC's book
> publishing unit Penguin Books to develop a TV program based on PB's
> line of Penguin Classics novels. "Some companies already produce their
> own shows, but it doesn't always work. It's hard to get people who
> understand strategy and know how to get a TV show through the
> (entertainment) system," said Sinclair, who utilizes the entertainment
> contacts she made during her previous stint at Hollywood talent agency
> International Creative Management.
>
> COPYRIGHT 1998 Informed Communications, Inc.
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