The possibility of being "above the colloquialism" that is the initial,
stratified exposure of books (or films), whilst a sign of personal
awareness, can hardly be an argument in tentative favour of that exposure;
I may go and see a film (on whatever basically unrelated impulse), the
adverts for which hacked me off no end, and may even like it - still, I
see no reason either to be patient with such adverts (to 'move beyond'
them) or to claim their dismissal/acceptance as a kind of tolerance.
They're just the same old, tawdry money-associations. The rear blurb on
Macsweeney continues to get me agitated (whenever I happen to read it,
which is of course increasingly rarely), as do holiday snaps of poets with
Gauloises Blondes and whiskey bottles etc, I see no reason why they
shouldn't.
Though I agree, it is good marketing. I'd just enunciate that
slightingly.
Keston
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