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Subject: JOB VACANCY: Internet Marketing Manager, Oxford University Press
From: "GEDYE, Richard" <[log in to unmask]>
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Internet Marketing Manager=20
Oxford University Press
About us
OUP publishes some 180 academic journals, maintaining an extensive web
site for each of them. Many of these journals publish the full text of
their articles on the web. In addition, our journal web sites include
extensive further information about every journal, and this content is
becoming an increasingly important marketing tool. As such we now feel
that it deserves the dedicated attention of a marketing focused
executive, to ensure that it is presented and structured to respond to
the increasingly important marketing demands that are made of it.=20
At the same time we are looking for someone who can take on
responsibility for a number of other internet initiatives which our
journals marketing department has been developing over the last 4 years.
About you
You will be prepared to take on a wide variety of activities. OUP has a
large journals marketing department, but you alone will become
responsible for most internet marketing related tasks. So you'll need,
for example, to combine basic HTML skills with the intellectual and
creative ability to produce attractive, intuitive, and easy to navigate
web designs. But you'll also need to be prepared to roll up your sleeves
and enter basic data into the systems you help create, especially at the
turn of the year, when vital key data about each journal is updated. And
you'll perform best if you have the personal relationship skills to
benefit from the knowledge and expertise of our electronic journals
production staff, in whose company you will be working and who know our
current web site intimately. =20
In addition you'll need a knowledge of Unix and Perl, or an enthusiasm
to learn them, and enough understanding of basic computing concepts to
talk intelligently with staff from our IT department, who will be
responsible for implementation and support of the more technical aspects
of your plans.
About the job
In fact the job covers more than managing the design and content of our
journals web site. Successful sites get heavily used, and you will be
responsible for turning our usage log files into helpful reports, using
software packages like WebTrends. You'll also be responsible for
ensuring that the OUP journals pages are as "search engine friendly" as
possible and for developing our internet marketing activity via the
medium of internet mailing lists.
Salary c.=A320k according to experience plus an excellent range of
supporting benefits.=20
If you would like to apply for this position, please send a letter of
application, and CV, stating current salary details, quoting Ref:
98/197 to:
=20
Emma Harte
Personnel Officer
Oxford University Press
Great Clarendon Street
Oxford, OX2 6DP=09
Closing date for receipt of applications is 30 September 1998.
If you would like an informal chat first about the job and whether it
could be for you, call Richard Gedye, Journals Marketing Director on
01865 267785 (direct line).
=20
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