---------- Forwarded message ----------
Date: Fri, 29 May 1998 17:38:47 -0400
From: joel lewis <[log in to unmask]>
Reply-To: UB Poetics discussion group <[log in to unmask]>
To: [log in to unmask]
Subject: f.yi.
Use of Hitler in Thai snack advertisement slammed
BANGKOK, May 29 (Reuters) - Israeli embassy officials on
Friday said the use of German tyrant Adolf Hitler in an
advertising campaign for potato crisps in Thailand was
``disgusting.''
The campaign on local Thai television shows Hitler in
military uniform tasting the crisps and giving the Nazi salute.
The ad ends with Hitler in front of a Nazi flag as the swastika
changes into the logo of the crisp brand.
``I think that the advertisement is in some ways disgusting,
it's not something you laugh at. I don't laugh at it even though
it is making fun of him,'' said an spokeswoman at the Israeli
embassy in Bangkok.
She said the matter was being brought to the attention of
senior Israeli diplomats but that they had not yet seen the
two-week-old ad.
The local arm of international advertising agency Leo
Burnett Worldwide Inc, which created the ad, said it was
designed to be humorous.
``We have brought up the concept that Hitler or anyone who
tastes the potato chips will go crazy for it,'' said a company
spokesperson.
The advertising campaign was also being run in poster form
around the capital city Bangkok, including on the backs of the
city's trademark motorised rickshaws or ``Tuk Tuk.''
^REUTERS@
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