Operational Research Society One Day Event
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2nd December 1998 University of Reading
Data Mining: Introduction and Applications in Marketing
The morning session will be an introduction to the theory and
techniques of data mining for the OR professional. No prior knowledge
will be assumed. The afternoon session will focus on applications
of data mining in marketing. Software exhibitions.
Chaired by: Richard Clarke, Technology in Marketing
This event is sponsored by the Southern OR Group
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Morning programme
9.30 - 10.00 Registration, coffee & introduction
10.00 - 10.45 No hard hat required: an introduction to data
mining
Gavin Blackett , Cap Gemini
10.45 - 11.30 Hunching, not crunching: brains versus brawn in
data mining
Colin Shearer, Clementine
11.30 - 11.45 Coffee
11.45 - 12.30 Techniques for knowledge discovery
Vic Rayward Smith and J. Debuse,
University of East Anglia
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12.45 - 13.45 Lunch
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Afternoon programme
13.45 - 14.30 Data mining for relationship marketing
Caroline Kimber, CACI
14.30 - 15.15 Data mining for direct marketing
Kerry Hucker, Wundeman Cato Johnson
15.15 - 15.30 Tea
15.30 - 16.15 Understanding and segmenting customer data to develop
customer understanding and
communicate efficiency
Mark Derrick, Severn Trent Water
16.15 - 16.30 Concluding discussion
Price £120 + VAT to OR Society members, £160 + VAT non-members
For more information please contact me.
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Dr Sally Brailsford
Department of Management
University of Southampton
Southampton S017 1BJ
Tel: 01703 593567
Fax: 01703 593844
e-mail: [log in to unmask]
http://www.soton.ac.uk/~scb
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