>
> New Book Announcement
> August 1997
>
> ------------------------------------------------
> A PRACTICAL GUIDE TO INTERNATIONAL BUSINESS
> ------------------------------------------------
>
> by
>
> Abdol S. SOOFI
> Department of Economics
> University of Wisconsin-Platteville
>
>
> We are pleased to announce publication of a new book which provides
> a comprehensive treatment of international business. Dealing with
> international marketing, banking, and logistics, the book is written
> with students and practitioners of business in mind. It deliberately
> avoids discussion of any theoretical issues which do not have immediate
> practical applications.
>
> The author has aimed to provide the readers specific knowledge about how
> to enter into and maintain a successful international business. Written
> in a clear, concise style, the book deals with various phases of foreign
> trade including marketing research and product selection, terms and mode
> of payments for traded goods, foreign exchange risk management, logistics,
> using State and Federal governments' resources in facilitating exports,
> establishing distribution networks at home and abroad, and advertising and
> promoting the products. Thus the readers will learn the HOW TO's of conducting
> international business.
>
> Additionally, the book contains several useful directories which are
> essential references for international business practitioners.
>
>
>
> -----Table of Contents-----
>
> Chapter 1 - Internationalization of the American Economy
>
> Chapter 2 - Documentation
>
> Chapter 3 - U.S. Government Commercial Policy, Export Assistance
> Programs, and Export Financing
>
> Chapter 4 - International Marketing
>
> Chapter 5 - Distribution Networks
>
> Chapter 6 - International Promotion: Advertising
>
> Chapter 7 - Pricing in International Markets
>
> Chapter 8 - Foreign Exchange Markets
>
> Chapter 9 - Exchange Rates and Interest Rates Differential
>
> Chapter 10 - Foreign Exchange Risk Management
>
> Chapter 11 - Letters of Credit and Other Means of Payments
>
> Chapter 12 - Foreign Freight Forwarding
>
> Chapter 13 - Air and Ocean Carriers
>
> Chapter 14 - Customs Brokers and Free Trade Zones
>
> -----Highlights-----
>
> * Discusses the nuts and bolts of export and import transactions
> * Discusses strategies for hedging against exchange rate exposure
> * Discusses the essentials of international marketing research
> * Discusses product selection and pricing strategies
> * Discusses Customs House procedures
>
>
> -----Who Should Read and Use This Book?-----
>
> * Business Professionals and Managers.
> The practitioners of international business.
>
> * Entrepreneurs and Investors.
> Those who wish to enter international markets as exporters,
> importers, or investors.
>
>
> * Teachers and Students of International Business.
> The book is written with the intention of making it accessible to a
> wide audience. The topics are introduced in a way which follows the
> natural progression of international business transactions.
> Accordingly, this approach enhances the reader's comprehension of
> different phases of international business. The book is also
> supported by a test bank as well as answers to the end-of-chapter
> questions and problems.
>
> * Government Officials.
> Government employees of state and federal agencies in charge of
> export promotion and assistance programs.
>
>
>
>
>
> -----Publishing/Ordering Information-----
>
> * Publisher: I.T.P. Publishers
> * Paperback: 270 pages
> * Publishing Date: May, 1997
> * ISBN: 0-9630486-1-9
> * List Price: $44.95
>
> * 20% discount for ordering via the Internet.
> Please send an e-mail message to I.T.P. Publishers c/o
> [log in to unmask]
>
> -----Additional Information-----
>
> * Author's Website: http://www.uwplatt.edu/~soofi
>
>
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