New Book Announcement
July 1997
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The Economics of Electronic Commerce
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by
Soon-Yong Choi
The Center for Research in Electronic Commerce
Dale O. Stahl
Department of Economics
and
Andrew B. Whinston
Departments of MSIS, Computer Science and Economics
Co-author of "Frontiers of Electronic Commerce," "Readings in Electronic
Commerce" and "Electronic Commerce: A Manager's Guide"
The University of Texas at Austin
The Center for Research in Electronic Commerce at the University of Texas
at Austin announces a new book that offers an integrated overview of the
electronic marketplace and the essential economics of doing business in the
electronic marketplace
"The Economics of Electronic Commerce" applies standard microeconomic
analyses to an entirely new market--laying the foundation for the
development of radically new business models. With detailed analysis to
those involved in the actual production, marketing, and distribution of
digital information products as well as professionals doing business in the
electronic marketplace, this valuable reference demonstrates that
businesses that achieve early success from applying these theories will
enjoy a distinct competitive advantage in this newly defined world of
business.
This book is written in the belief that the tenets and teachings of
economics are vital to an insightful analysis of the broad spectrum of
issues affecting commercial uses of the Internet and the next-generation
information infrastructure. While there is a considerable uncertainty about
who will be the winners and what products and technological standards will
dominate this new arena, the basic foundation for a totally unique
competitive market has been laid and so has the stage for a fundamental
market analysis using economics.
This book is not about how to use the Web or how to set up a Web page. It
introduces readers to the underlying economic aspects of the electronic
marketplace in order to provide them with an understanding of the
fundamental implications of technological developments, business strategies
and policies.
-----Table of Contents-----
Chapter 1 - Electronic Commerce and the Internet
Defines and overviews electronic commerce; summarizes current issues
Chapter 2 - Characteristics of Digital Products and Processes
Analyzes the characteristics of digital products and processes
Chapter 3 - Internet Infrastructure and Pricing
Explains Internet network infrastructure, convergence, pricing and
policy options
Chapter 4 - Quality Uncertainty and Market Efficiency
Discusses the problems and solutions regarding content quality
Chapter 5 - Economic Aspects of Copyright Protection
Overviews the nature of copyright law and evaluates in terms of
digital products
Chapter 6 - Signaling Quality and Product Information
Investigates advertising and marketing strategies on the Internet
Chapter 7 - Consumers' Search for Information
Investigates consumers' initiatives to acquire product information
Chapter 8 - Product Choices and Discriminatory Pricing
Evaluates product choices, uses of consumer information and
pricing strategies
Chapter 9 - Financial Intermediaries and Electronic Commerce
Reviews and previews the changing functions of intermediary
service providers
Chapter 10 - Electronic Payment Systems
Compares payment systems, their economic impacts and policy implications
Chapter 11 - Business and Policy Implications of Electronic Commerce
Evaluates current issues, government policies and research areas
Chapter 12 - Future Directions for Economic Research
Provides a road map for the digital economy of the 21st century
-----Highlights-----
* Provides an integrated microeconomic framework for understanding
electronic commerce and maximizing its benefits
* Discusses the role of the Internet infrastructure and technologies in
terms of economic, business and societal impacts
* Digital versus physical products--the economic implications
* Explains product choices and pricing strategies for the Internet
* Presents a clear overview of electronic payment systems and their uses
* Discusses online advertising, marketing and search activities in a
broader context of the electronic marketplace
* Evaluates major policy issues including online taxation, digital
copyright, privacy, convergence, regulation and monetary policies by
relating technological choices to their impacts on markets and efficiencies
-----Who Should Read and Use This Book?-----
* Business Professionals and Managers. For those involved in the actual
production, marketing, and distribution as well as for professionals doing
business in the electronic marketplace, this book provides detailed
analysis of strategic and market elements of electronic commerce.
* Entrepreneurs and Investors. Applying standard economic analyses to the
electronic marketplace will lay the foundation for the development of
radically new business models. The economic topics we explore are related
to the basic aspects of doing business electronically and are relevant to
anyone interested in entering the realm of electronic commerce.
* Teachers and Students. This book gives teachers and students a
structured basis for both microeconomics and electronic commerce
management/IS courses focusing on the electronic marketplace. As electronic
commerce progresses towards a full-fledged marketplace, economic analysis
will take on an increasingly greater importance in evaluating technologies,
business strategies and public policies. This book provides sidebars for
technical information and is supported by both print and Web-based teaching
materials including sample lecture outlines, Web links for case studies,
presentation slides and discussion questions.
* Researchers and Policy makers. For researchers in telecommunications,
computer science, economics, law, management, information systems,
advertising and public policy, this book presents a structured overview of
current issues and lays foundations for future research.
* Casual Readers and the General Public. For casual readers who are
concerned with what the 21st century will bring, this book will explain the
worldly ramifications of the digital technologies and offer an
understanding of how the digital revolution will affect their everyday
life. This book relies on minimum academic jargons, explains basic economic
concepts in detail and with examples, and offers resources for further
reading and Web exploration.
-----Publishing/Ordering Information-----
* Publisher: Macmillan Technical Publishing
* Hardbound, 626 pages
* Publishing Date: July 1, 1997
* ISBN: 1-5780-014-0
* List Price: $49.99
-----Website Supports-----
* Authors' Website: http://uts.cc.utexas.edu/~soon/ec/
Sample Syllabi, PowerPoint Slides, Discussion Questions
and Internet Resources for Electronic Commerce Economics
* Center for Research in Electronic Commerce,
The University of Texas at Austin
http://cism.bus.utexas.edu
-----Contacts for Authors-----
Soon-Yong Choi: [log in to unmask]; http://uts.cc.utexas.edu/~soon
Dale O. Stahl: [log in to unmask] http://www.eco.utexas.edu/faculty/stahl
Andrew B. Whinston: [log in to unmask]; http://cism.bus.utexas.edu
--
"What is history but a fable agreed upon?" - Napoleon B.
Soon Y. Choi
The Center for Research in Electronic Commerce, UT-Austin
[log in to unmask]; http://uts.cc.utexas.edu/~soon
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