Apologies for cross-posting
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FIRST ANNOUNCEMENT FIRST ANNOUNCEMENT FIRST ANNOUNCEMENT
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Second IMPRIMATUR Consensus Forum
Stockholm, Sweden
Monday 12 - Tuesday 13 May 1997
CONTENT, ACCESS AND PROTECTION
COPYRIGHT BUSINESS FOR THE INTERNET
What type of Business Models need to be accommodated by IPR managing systems?
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In the very near future digital commerce in Intellectual Property Rights
will become a global
industry, with content on different distribution systems that needs to be
protected and traded at the same time. It is not yet clear what business
models are possible in this environment. Most Electronic Copyright
Management Systems currently being proposed imply very simple transactional
processes that will not fulfill the sophisticated needs of the creative and
distribution industries. Indeed, any ECMS that coerces business practice
into a digital straightjacket will inevitably fail. What is required are
systems which not only enable the type of rights clearance currently
practised in the analoque world, but which also make possible completely new
services for the digital age.
The second IMPRIMATUR Consensus Forum will provide an opportunity to discuss
the IPR business models which will be needed for the future. It may well be
that new approaches to dealing in content - via access payments, advertising
or subscription systems or a combination of all three - will emerge. All
these issues will be presented via a series of Workshops and Plenary
sessions at the Forum
Anyone interested in the development of such systems or their implementation
should attend. While the discussion and consensus building will be conducted
on the basis of natural language, there will also be formal modelers present
at the Forum to structure and align the models being proposed.
Proposed Forum Outline
DAY ONE
9.30 - 11.00 First Plenary Session
1) Introduction to the Forum
2) Keynote Speech One
3) Keynote Speech Two
11.30 - 5.00 pm Parallel workshops
The workshops will be based on scenarios, of which the following are only an
indication. However, they reflect a real world complexity that will have to
be mirrored in the virtual world of IPR trading.
1) The database publisher. In this scenario, a publisher wants to
provide an on-line database of content. The selection and arrangement of the
content is a very cost intensive operation. Recognising that the content is
protected under Copyright, the publisher attempts to clear the rights before
the material is assembled in the database. However, the publisher cannot
afford to clear the rights in advance and promises to pay copyright fees as
and when the database is accessed. This is not acceptable to the Rights
holders, who demand payment in advance of use before the material can be
incorporated into the database.
Question : How can this type of model be managed in the future?
2 The on-line narrowcaster. In this scenario, a new generation of
on-line Narrowcasters set out to provide information and entertainment
on-line. The service they provide is free, supported by highly targeted
advertising, driven by intelligent systems, which pays for the provision of
the service. Naturally, the Narrowcaster does not wish to pay for copyright
clearance until the user accesses it. The Rights holder, on the other hand,
want payment in advance. Any copyright management system must be able to
facilitate this kind of trade, which is not directly transactional.
Question : Can a link be made between the deployment of such a targeted
advertising supported entertainment service and an IPR managed system on-line?
3) A media distributor has only advertising revenues. Today, rights
holders would probably be paid on a negotiated hourly rate.
Question : In the future, how should the IPR owner be paid? On the same
basis? Outright? A fixed fee for each hit? A hit based
relative proportion of X % of the advertising revenues?
4) A media distributor has a base service sold by subscription fees to
end
users.
Question : How should the IPR-owner be paid? - outright? A fixed fee for each
hit? A hit based relative proportion of X % of the subscription revenues?
5) A media distributor has a subscription based service. His customer
would like to access content which another media distributor controls. The
first
Media Distributor will not give the second Media Distributor his customer
but would like to satisfy his
customer by reselling the content of the first Media Distributor. For this
he of course
would like to have a certain margin.
Question : Will the first Media Distributor have to pay the IPR owner the
same as when he sells directly to an end user?
DAY TWO
9.30 - 1.00 Second Plenary Session
1) Workshop Reports and Recommendations
2) General Discussion
Lunch
2.00 pm - 5.00 pm Third Plenary Session
1) Integrated Modelling Report
2) General Discussion
3) Forum Summary and Final Conclusions
END OF SECOND IMPRIMATUR CONSENSUS FORUM
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A second announcement giving more information about the Forum will be sent
out in January 1997.
For more information, including the cost of participation, please contact:
IMPRIMATUR Co-ordinating Partner
8 Bedford Square
London WC1B 3RA
UK
Phone : 44 171 436 5578
Fax : 44 171 426 5579
Email : [log in to unmask]
WWW : http://www.imprimatur.alcs.co.uk
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IMPRIMATUR Project Management
8 Bedford Square
London WC1B 3RA
UK
Tel : 44 171 436 5578
Fax : 44 171 436 5579
[log in to unmask]
http://www.imprimatur.alcs.co.uk
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