For anyone interested in *audiences for the arts, data and cultural policy*, there are a couple of new books out which may be of interest:

Audience Data and Research: Perspectives from Cultural Policy, Arts Management and Practice
https://www.routledge.com/Audience-Data-and-Research-Perspectives-from-Cultural-Policy-Arts-Management-and-Practice/Hadley-Johanson-Walmsley-Torreggiani/p/book/9781032632438

This book presents a wide range of new audience studies research in the performing arts to provide a diversity of perspectives from scholarship, policy, management and practice. It explores the insights different methodologies, carried out with different kinds of audiences, can contribute both to our immediate understanding of audiences and to the future development of audience research.

AND

A Reader on Audience Development and Cultural Policy 
https://www.routledge.com/A-Reader-on-Audience-Development-and-Cultural-Policy/Hadley/p/book/9780367695187

This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles.

Both books involve research and collaboration between academics and those working in the cultural sector, and are designed to be relevant to both fields. 

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