I wonder if more than Widget Ltd's Logo, which is entirely logica (and only 1 more word to listen to than "Widget ltd"), it was more a case of don't write "The logo of Widget Ltd, which consists of a large red W, with the other letters embedded within the W, in the other colours of the spectrum. There's also a small owl sitting on top of the right hand arm" (By which point the poor person listening has got very bored!)
Emma
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Emma Duke-Williams
Educational Technologist, CTIL
Twitter: @emmadw
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On 20/03/2023, 15:34, "Digital accessibility regulations for education on behalf of Guy Hickling" <[log in to unmask] <mailto:[log in to unmask]> on behalf of [log in to unmask] <mailto:[log in to unmask]>> wrote:
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So long as you don't go below 4.5 to 1 as that would fail WCAG compliance! If it's shown to people with good eyesight it should be shown to everyone, and that still applies even to a footer - including copyright statements in the footer which many websites have in too faint a text colour!
For logos, we have to consider why organisations put their logo on documents and products. It is a statement of either authorship ("This info comes from our company") or ownership ("This document or product belongs to us"), or both. If it is stating ownership there is an implied copyright statement in there as well. It is also part of their "branding", how they get people to recognise them.
So your "author says they are decorative" might be a developer, and to them the logos may be just decoration, but ask any senior manager or sales person of the organisation and they'll tell you quick enough why the logo is on all their documents and products! So you are correct, logo alt texts should provide the name of the organisation (preferably, I think, including the Ltd or plc if a company, unless it is a large organisation like Google or Amazon that doesn't usually include that).
But I don't agree with Ally_Project's view. There is a fundamental difference between just mentioning a company's name as a random piece of text on a page, and a logo, which is a much more formal statement of authorship and ownership, and much more authoritative. So if it is a logo, I think you should tell screen reader users that. I always teach developers to give them alt texts like (for example) "Widgets Ltd logo".
Guy Hickling,
Accessibility Consultant
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