Dear colleagues,
We are excited to announce our conference ‘China’s Cultural Diplomacy and Nation Branding’, taking place on the 1-2nd December 2022, is now open for online/physical registration. Please see the programme below.
This 15th annual conference of Centre for Chinese Visual Arts, Birmingham City University is organized in partnership with De Montfort University, UK and the Arts and Humanities Research Council (AHRC).
To receive a zoom link, please email conference assistant Yan Chao [log in to unmask] copying [log in to unmask] with your name, email and position (student, curator, academic, etc). Our zoom room can accommodate up to 100 people and places will be allocated on a first come, first serves basis.
For physical attendance, there is no charge and light refreshments will be provided. Physical attendance is limited to 30 people and similarly places are allocated on a first come, first served basis. The conference will be held at the School of Art, Birmingham City University which is located in the city centre a few minutes walk from Birmingham New Street Station. Please also email name, email and position to Yan Chao. All are welcome.
Best wishes,
The Centre for Chinese Visual Arts and De Montfort University
This conference is a part of our research and networking project ‘Art Diplomacy and Nation Branding: The Visual Politics of Reinventing China’. For more information about the project, please visit our website: https://china-art-nationbranding.org/
China’s Cultural Diplomacy and Nation Branding
Date: 1-2 December 2022
Venue: Lecture Theatre, School of Art, Margaret Street, Birmingham B3 3BX
1 December Thursday
09.30-10.00 Registration
10.00-10.20 Welcome (Professor Nicholas Gebhardt, Professor Jiang Jiehong)
AHRC Project: Art Diplomacy and Nation Branding: The Visual Politics of Reinventing China (Dr Jenifer Chao)
10.20-10.50 Keynote: Professor Ruth Simbao, Fine Art Department, Rhodes University, South Africa
Old Stories, Contemporary Politics, Shared Futures: Chinese Soft Power and Visual Narratives of Friendship in Zambia
10.50-11.10 Q&A
PANEL ONE: NATION BRANDING
Chair: Dr Christopher Browning
11.10-11.30 Yan Chao, Birmingham City University, England
Insiders out and Outsiders in: the Vicissitudes of China’s National Image in Domestic and International Art Fairs
11.30-11.50 Dr Giovanna Puppin, University of Genova, Italy
(Re)Brand New China: Brands, Advertising, and China’s National Image
11.50 -12.10 Han Xie (online), University of Duisburg-Essen, Germany
Artistic Presentation and Nation Branding: A Comparative Study of 2008 and 2022 Beijing Olympics Games Opening Ceremony
12.10-12.40 Panel discussion
12.40-13.40 Lunch Break
PANEL TWO: TRADITIONAL CUTLURE AS CAPITAL
Chair: Dr Federica Mirra
13.40-14.00 Professor Xiaoling Zhang (online), Xi'an Jiaotong-Liverpool University, China
Contemporary Artistic Expressions, Traditional Culture and Image Building
14.00-14.20 Dr Ljiljana Stevic, University of Banja Luka, Bosnia and Herzegovina, and Dr Slobodan Popović (online), University of Belgrade, Serbia
The Role of the Chinese Traditional Culture in the Chinese Public Diplomacy
14.20-14.40 Yitao Qian, University of London, UK
Rebranding New China Through Replicas: A Comparative Study of Two Mubanshuiyin-Hua and Their Role in Cultural Diplomacy in China after 1949
14.40-15.10 Panel discussion
15.10-15.30 Break
PANEL THREE: ART DIPLOMACY
Chair: Dr Jenifer Chao
15.30-15.50 Professor Mi You, University of Kassel / documenta Institut, Germany, & Dr Qiuzi Guo, Kunsthistorisches Institut in Florenz, Italy
The Making of a Post-Cold-War China: ‘China Avantgarde’ and ‘Silent Energy’ in the 1990s
15.50-16.10 Dr Emily Verla Bovino (online), The City University of Hong Kong, Hong Kong SAR
Nation Branding by Evasive Curation: The Case of Q Art Group ¬¬– A Hong Kong-made Image of China through Central and Eastern European Art
16.10-16.20 Short Break
16.20-16.40 Yidan Pang, École des hautes études en sciences sociales, France
Government-sponsored art residency programs and the cultural branding of second-tier cities in China
16.40-17.00 Dr Yanhua Zhou (online), Sichuan Fine Arts Institute, China
‘Rural Reconstruction through Art’ as A National Brand: Reinventing China via Institutionalized Participatory Art in the Countryside
17.00-17.30 Panel discussion
2 December Friday
09.45-10.00 Registration
PANEL FOUR: FILMS AND VLOGS
Chair: Dr Lauren Walden
10.00-10.20 Dr Stephen Andriano-Moore (online), Xi’an Jiaotong-Liverpool University, China
21st Century Hollywood SciFi: Telling China’s Stories Well
10.20-10.40 Yunyi Liao, Loughborough University
Everyday Nation Branding in Digital China: The Case of ‘Liziqi’ and Implicit Nation Promotion
10.40-11.00 Giulia D’Aquila, King’s College London, UK
(Soft) Power struggle: Hollywood vs the Chinese market and the challenges of film nation branding
11.00-11.30 Panel discussion
11.30-11.50 Break
PANEL FIVE: ROUNDTABLE
11.50-13.00 Museums, (re)branding and public diplomacy
Xiaowen Zhu, Director of Centre for Chinese Contemporary Art, Manchester
Davide Quadrio, Director of MAO Asian Art Museum, Turin
Professor Jiang Jiehong
Dr Jenifer Chao
13.00-14.00 Lunch Break
PANEL SIX: OPERATIC AND THEATRICAL EXCHANGES
Chair: Dr Hongwei Bao
14.00-14.20 Dr Xiao Lu (online), Xi’an Jiaotong-Liverpool University, China
Reinventing Chinese traditional opera in the digital age: from cultural dilemma to cultural confidence
14.20-14.40 Professor Stefania Stafutti, University of Turin, Italy
Turandot: a Persian princess, a Chinese contemporary story
14.40-15.00 Dr Barbara Leonesi (online), University of Turin, Italy
Meng Jinghui’s Teahouse: an international success or an outrage to Chinese culture?
15.00-15.30 Panel discussion
15.30-15.50 Break
15.50-16.20 Keynote: Davide Quadrio, MAO Asian Art Museum, Turin
16.20-16.40 Q&A
16.40-17.00 Closing Remarks
(Dr Jenifer Chao, Dr Chris Browning, and Professor Jiang Jiehong)
17.00-17.15 CCVA 2023 Annual Conference announcement Dr Lauren Walden and Professor Jiang Jiehong)
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