Dear All, 

We, Haekyung Um (University of LIverpool) and Hye-Kyung Um (King College London), are co-organising an ESRC Network event on the Korean Wave on the 14th of October as below. You can book a ticket via the following link: https://www.eventbrite.com/e/the-korean-wave-hallyu-and-globalizing-south-korean-creativity-tickets-42724968430 


The Korean Wave (Hallyu) and Globalizing South Korean Creativity

Recent international media headlines on the success of South Korean popular culture clearly demonstrate its global circulation and impact. For example, BTS has been topping the global music charts, and very recently BLACKPINK has made to the UK Chart no 1. Bong Joon-ho’s multi award winning film Parasite put South Korean films on the top of the international film circuit, artistically and commercially. The Oxford English Dictionary recently included 26 Korean words associated with Korean contemporary culture, and the K-dramas from Squid Game to Extraordinary Attorney Woo on Netflix are a global success whilst K-pop on YouTube and Spotify accumulates millions of viewings. In the context of this international prominence of the South Korean creative industries, the seminar ‘The Korean Wave (Hallyu) and Globalizing South Korean Creativity’ explores the multifaceted global process of the mainstreamization, institutionalization and canonization of contemporary Korean culture and creativity.  
 
Date: 14 October 2022 
Time: 10:00-13:00 
Venue: IET London: Savoy Place (Watson-Watt Room) 
 
‘Globalisation of Hallyu (Korean Wave)’, Prof Hong, Seok-Kyeong (Seoul National University); commented by Prof Nick Prior (University of Edinburgh) 
 
‘UK creative industries and consumers in global contexts’, Prof Keith Negus (Goldsmiths College, University of London); commented by Prof Kim, Soyoung (Korea National University of Arts) 
 
‘Korean Wave fans in the UK’, Dr Colette Balmain (Kingston University); commented by Prof Kim, Yeran (Kwangwoon University) 
 
Coffee break 
 
‘The institutionalisation and the industrialisation of Hallyu’, Prof Shim, Doobo (Sungshin Women’s University), commented by John Newbigin (former Chair, Creative England) 
 
Special guest talk on the Hallyu exhibition at the Victoria & Albert Museum (TBC) 
 

This seminar is part of the ‘Globalizing South Korean Creativity: Exhibiting and Archiving Hallyu, the Korean Wave’ project (2022-23), UK South Korea Social Sciences, Arts & Humanities Connections (ESRC funded)  
 
Principle investigator: Dr Um, Haekyung (Liverpool University) [log in to unmask] 
Co-Investigator: Prof Lee, Hye-Kyung (King’s College London) [log in to unmask] 
Project partner: Center for Hallyu Studies, Seoul National University Asia Center (SNUAC) 
Project partner: Institution for Information and Archival Science, Hanguk University of Foreign Studies (HUFS)

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