12:30 – 14:00 UK Time, Monday 7th November 2022
(Attend online)
As part of the ESRC Festival of social science, Healthy Active Cities at University of Salford will be hosting a panel discussion around the nature of active travel, and how local authorities should communicate with the public around modal shift.
There appears to be a contradiction in what we aspire for as an active travel nation, and the messages we convey. We often hold up the Dutch model of mobility as a utopian vision of how transport systems should operate, that cycling is an activity for getting from A to B in our everyday clothes. But then we often hear messages from government and local authorities that active travel can be used to improve fitness and reduce the need for other physical activity such as gym memberships. This conjures up images of lycra, racing bikes and sweating! Or is cycling simply fun? Therefore, our question is what is Active Travel? Is it fitness, fun or functional? Or is it all of the above, and messaging designed to encourage modal shift should tap into all three aspects of this activity?
• Ian Cookson (Chair) | University of Salford
• Dr Gemma Bridge | Running Mayor of Leeds
• Dr Stephen Parks | Sheffield Hallam University
• Dr Justin Spinney | Cardiff University
The event will begin at 12.30pm.
Sign up for attendance here:
https://www.eventbrite.co.uk/e/fitness-fun-and-functional-how-should-we-talk-about-active-travel-tickets-443144766927
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