CFP: ‘Star and Celebrity Branding within Asia: Using Comradery Capital’ edited volume for Bloomsbury Series in Asian Celebrity and Fandom Studies
Editors: Jackie Raphael and Celia Lam
Call for chapters
The centrality of the celebrity commodity to the flow of cultural and economic capital in mediascapes has been explored by scholars such as Driessens and Marshall who note that celebrities are “manufactured by the celebrity industry” (Driessens, 2012, p. 643), and a mechanism to sell products. Marshall notes that the “celebrity as public individual who participates openly as a marketable commodity serves as a powerful type of legitimation of the political economic model of exchange and value – the basis of capitalism – and extends that model to include the individual (2014 [1997], p. xlviii).
The commodification of celebrity interactions is a lens adopted by the editors in a previous publication to suggest that a “comradery capital” operates in contemporary celebrity culture. Comradery capital refers to the inherent value of the presentation of celebrity friendships and cast dynamic and how these are utilised for the promotion of movies, television shows, charities, and products. The capital can fluctuate depending on levels of authenticity and how the relationship is performed. It is used to refer to groups of celebrities and a mix of gender dynamics.
To further explore the operation of comradery capital, we wish to examine the various readings of comradery capital across countries in Asia. For example, The Avengers cast promotes their dynamic and films in interviews across Asian countries. Similarly, the way Gal Gadot and Chris Pine perform their friendship in the promotion of the Wonder Woman films or Chris Hemsworth and Tessa Thompson for Men In Black International.
We would like to capture cultures from around Asia including Japan, Korea, Dubai, Lebanon, India, China, Iran, Singapore, Pakistan, Malaysia, Israel and Indonesia. In examining the way comradery capital is performed and perceived in these various regions, this edited volume aims to capture the way in which celebrities vary their performances of friendship to take into account cultural differences of acceptable physical contact, understanding of language and slang, and the reading of sexuality and gender.
We welcome contributions that focus on the political economy of comradery capital, as well as the affective/empowering dimensions of comradery capital, including fan and consumer relations.
Topics could include, but are not limited to:
* Promotion of Hollywood films in Asian contexts
* Reception of Hollywood cast dynamics in Asian contexts
* The creation and presentation of cast dynamics in Asian contexts, including same and mixed gender (binary and non-binary) casts
* The reception of regional cast dynamics in Asian contexts
* Creation and reception of joint or group celebrity persona
Submission
Please send the following to the editors at: [log in to unmask]<mailto:[log in to unmask]> by July 1, 2022:
* 300-word abstract
* 100-word bio
* 5-6 key words
Anticipated timeline:
Abstract submission deadline: July 1, 2022
Submission of full proposal to Bloomsbury: September 1, 2022
If the proposal is accepted, full chapters would be expected by February 2023.
Regards,
Celia
___________________________________________________________
Dr Celia Lam
Associate Professor in Media and Cultural studies
Associate Dean for Research and Knowledge Exchange
Faculty of Humanities and Social Sciences
School of International Communications
University of Nottingham Ningbo China
Room 384, IEB Building
199 Taikang East Road
Ningbo 315100
+86 (0) 574 8818 0000 - 8453 | nottingham.edu.cn<https://www.nottingham.edu.cn/en/>
Recent publications
(2022) Celebrity Bromances: Constructing, Interpreting and Utilising Personas<https://www.routledge.com/Celebrity-Bromances-Constructing-Interpreting-and-Utilising-Personas/Lam-Raphael/p/book/9780367553982>.Routledge (co-authored monograph)
(2021) Spaces of Play.<https://www.tandfonline.com/doi/full/10.1080/14735784.2021.1993078> special issue in Culture, Theory and Critique<https://www.tandfonline.com/toc/rctc20/current>, (edited journal special issue)
(2021) Transmedia in Asia and the Pacific<https://www.palgrave.com/gp/book/9789811578564>. Palgrave Macmillan (edited volume)
(2020) Female Friendship on Film<https://doi.org/10.1002/9781119429128.iegmc148>, entry in The International Encyclopedia of Gender, Media, and Communication. Wiley Blackwell
(2019) Aussie Fans: Uniquely Placed in Global Popular Culture<https://www.uipress.uiowa.edu/books/9781609386573/aussie-fans>. University of Iowa Press (edited volume)
(2019) Our Aussie Divas: Interrogating Australian Identity through Audience Reactions to Australia's Eurovision Entrants, chapter in Eurovision and Australia<https://www.springer.com/cn/book/9783030200572>, Palgrave Macmillan
(2019)'True bromance: the authenticity behind the Stewart/McKellen relationship<http://www.tandfonline.com/doi/full/10.1080/19392397.2017.1365615>', Celebrity Studies Journal
(2018) International TV series distribution on Chinese digital platforms: Marketing strategies and audience engagement <http://journals.sagepub.com/doi/pdf/10.1177/2059436418806406> , Global Media and China
(2018) Personas and Places: Negotiating Myths, Stereotypes and National Identities<https://www.amazon.com/Personas-Places-Negotiating-Stereotypes-Identities/dp/0993993893>, WaterHill Publishing (edited volume)
(2018) Disassembling the Celebrity Figure: Credibility and the Incredible<https://brill.com/view/title/35653?format=PBK&offer=368089>, Brill (edited volume)
(2018) ‘Grant’ing a voice: the representation, activity and agency of Stan Grant<http://www.tandfonline.com/doi/full/10.1080/19392397.2018.1432418>, Celebrity Studies Journal available as eprint<http://www.tandfonline.com/eprint/MUUyhZ3cRwcrR22gn4Fr/full>
(2018) 'Representing (real) Australia: Australia’s Eurovision entrants, diversity and Australian identity<http://www.tandfonline.com/doi/full/10.1080/19392397.2018.1432354>', Celebrity Studies Journal available as eprint<http://www.tandfonline.com/eprint/MxumsteeDUfhyuxyqUpb/full>
(2018) 'X-Men bromance: film, audience and promotion'<http://www.tandfonline.com/doi/full/10.1080/19392397.2018.1426026>, Celebrity Studies Journal available as eprint<http://www.tandfonline.com/eprint/ceJcT7M7aTDQK7cP49Y7/full>
(2017) 'The function of hosts: enabling fan–celebrity interactions at pop culture conventions<http://www.tandfonline.com/doi/full/10.1080/10304312.2017.1391177>', Continuum available as eprint <http://www.tandfonline.com/eprint/u7EVZZDY9tukusXpDvBi/full>
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