You can find reasonable cost UK hosts with basic cPanel / Softaculous install / auto update Matomo - config to hide IPs and set retention to your DPA; then CNAME a subdomain to the install - cookies are then first party, and your tracking data is yours, hosted in the UK.
We’ll only be investing time now in doing tracking events development with Matomo …. agree with all that’s been said regards GA.
cheers
James
> On 3 Feb 2022, at 10:29, Mike Ellis <[log in to unmask]> wrote:
>
> This raises an interesting question actually - if you self-host Matomo, does the GDPR onus change?
>
> Will dig in and see if I can figure it out, will also be in touch off-list with details of a Matomo instance for anyone that is interested in having a play.
>
> cheers
>
> Mike
>
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