On-site course at CHI2022 - Personas: New Data, New Trends!
Are you interested in deepening your knowledge about personas? In this course we want to show how personas is executed in different domains, not only in software, and how different forms of presentation relate to empathy. Thus, the persona course investigates the relationship between data collection, the representation of data as persona profiles, and empathy.
You will get:
• an introduction to personas based on quantitative data, how personas can represent the quantitative data as well as the pros and cons of quantitative data
• an introduction to personas based on qualitative data, how personas can represent the qualitative data as well as the pros and cons of qualitative data
• inspiration to new ways of representing personas, by experimenting with different forms of persona descriptions and work with how they can create empathy
Aim
The purpose of the course is to assess the latest trends within personas. To; 1) review the present state-of-the-art of methods for data and 2) discuss new forms of interfaces/methods to present the personas. In particular, to discuss how the different data and presentation forms can bring value to the use of the method.
• The course seeks to investigate rather than answer the following questions:
• How do you use quantitative data for personas?
• How do you use qualitative data for personas?
• Does the type of data influence the interface and presentation of personas?
• What is the best way to present quantitative and qualitative personas?
• Is there a relation between designers’ conception of end-users and persona creation?
• What is the best way to create empathy?
The course invites participants to learn, discuss and explore persona experiences. Participants from industry are particularly welcome. The course layout will be a mix of presentations from organisers, experiments, and participants discussions.
The course is led by leading researchers in the field of personas, that each brings their different experiences and research to the course. This is a novel assembly of experts with varied experience and views on personas.
The course will be taught by:
Lene Nielsen, IT University Copenhagen – contact for more information: mailto: [log in to unmask]
Jim Jansen, Qatar Computing Research Institute, Hamad Bin Khalifa University,
Joni Salminen, Qatar Computing Research Institute, Hamad Bin Khalifa University
José Abdelnour Nocera, University of West London and ITI/Larsys,
Soon-gyo Jung, Qatar Computing Research Institute, Hamad Bin Khalifa University,
https://ifipwg138.wordpress.com/digisouth/
https://chi2022.acm.org/for-authors/learning/courses/accepted-courses/
contact for more information: mailto: [log in to unmask]
Professor José Abdelnour Nocera
School of Computing and Engineering
Head of Sociotechnical Group for Innovation and User Experience
University of West London
St Mary’s Road, Ealing – London W5 5RF
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