Teaching opportunity: Social Media, Marketing and Platforms
The Department of Digital Humanities at King’s College London is offering a teaching opportunity for an hourly paid lecturer. We are looking for someone taking on two seminars in the module 7AAVDM30 Social Media, Marketing and Platforms starting January. The lecturer needs a PhD (or equivalent expertise) and the right to work in the UK.
Teaching is currently planned as “in-person” at our Strand Campus, and begins in the week starting Monday, 17 January 2022 running to Friday, 1 April 2022 with a ‘free’ reading week in between. The two 1 hour long seminars accompany the lecture given each week by the module leader Astrid van den Bossche. The payment will be £21.37 (tbc) per hour; to each seminar we add 2 additional hours for preparation and 1 weekly hour office/email hour (= 4 paid hours for each teaching each week). There are additional 20 hours marking linked to each seminar (40 in total), and a percentage of holiday pay.
Find some further information about the module scope below. Please get in touch with the Deputy Head of the Department, Mercedes Bunz, if you are interested: [log in to unmask]<mailto:[log in to unmask]>
7AAVDM30 Social Media, Marketing and Platforms
Module convenor: ASTRID VAN DEN BOSSCHE
Credits: 20
Teaching pattern: Ten one-hour lectures and ten one-hour seminars
Module description:
This module will provide students with the opportunity to expand their knowledge of social media platforms and discuss the implications related to digital marketing practice in this context. The module will engage with the fundamental theoretical underpinnings to the relationship between social media, platforms and marketing. This will be combined with a set of case studies that will examine the uses of marketing practice in the digital domain, and thus provide students with the essential body of skills that are required to evaluate social activity in the platform economy.
The module will observe current phenomena and case studies to the aim of unpacking how the nature of social media and platforms relates with marketing practice in the digital domain. The module will enable students to grasp concepts such as viral marketing, hype and engagement, and frame their relevance in digital cultures. Students who undertake this module will learn how to critically appraise marketing practice and will develop an understanding of marketing practice in the digital domain.
Assessment
1 x 4,000 word essay or project report (100%)
Module aims
This module will provide students with the opportunity to expand their knowledge of social media platforms and discuss the implications related to digital marketing practice in this context. The module will engage with key media studies and sociological theory to examine the relationship between social media, platforms and marketing. We foster critical academic approaches to digital marketing, while supporting the development of practical skills.
Learning outcomes
On completing the module successfully, students will be expected:
* To have gained a theoretical understanding of the fundamentals of social media, platforms and marketing practice
* To practice a critical appraisal of digital marketing trends
* To be capable of applying principles and concepts of social media, platforms and digital marketing into independently developed work
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