PhD Scholarship in Australian and Chinese online microcelebrities
Institution: University of Nottingham Ningbo China
Deadline: 15, Oct 2021 for Feb 2022 entry
The School of International Communications in the Faculty of Humanities and Social Sciences is offering a fully funded PhD scholarship (36 months), in online microcelebrities.
Background
Online microcelebrities constitute a growing field of influence in many facets of everyday life; from teaching new skills, to understanding political movements, to the spread of information and disinformation, to the products people consume. Prior to Covid-19, the influence of online microcelebrities, while acknowledged as a growing industry, was commonly viewed by many scholars as a supplementary mode of digital celebrity. Microcelebrities were viewed as subordinate to the traditional mode of celebrity production afforded by legacy media systems such as film, television and journalistic/popular presses. However, the shift to online spaces triggered by Covid-19 lockdown measures has changed the balance of influence such that the reach, clout and relevance of ‘traditional’ celebrities is challenged in favour of more accessible online microcelebrities.
This project examines the technical, industrial, social, and regulatory factors affecting the production of identities, influence and income by microcelebrities in Australia and China. It focuses on microcelebrities in the cultural and creative industries (as opposed to political opinion leaders), to identify key directions in the development of online creative economies in a post-Covid era.
Research areas
The PhD project addresses the following research areas:
* Online microcelebrity
* Transcultural celebrity
* Celebrity studies
* Persona studies
* Online culture
Possible areas of focus from within the creative and cultural industries include music, video production, fan subbing, live streaming, vlogging, dance, photography etc.
Application
Please follow application instructions at the UNNC Graduate School website. The full scholarship call can be found at this link: https://www.nottingham.edu.cn/en/GraduateSchool/Funding-opportunities/Opportunity.aspx?id=ce36c685-b593-47f5-9354-277226702e8e&language=en-GB
Deadline: 15 Oct, 2021 (1600 China time), for February 2022 entry
Contact
Informal inquires may be addressed to Celia Lam ([log in to unmask])
Regards,
Celia
___________________________________________________________
Dr Celia Lam
Associate Professor in Media and Cultural studies
Associate Dean for Research and Knowledge Exchange
Faculty of Humanities and Social Sciences
School of International Communications
University of Nottingham Ningbo China
Room 337, Trent Building
199 Taikang East Road
Ningbo 315100
+86 (0) 574 8818 0000 - 8453 | nottingham.edu.cn<https://www.nottingham.edu.cn/en/>
Recent publications
(2021) Transmedia in Asia and the Pacific<https://www.palgrave.com/gp/book/9789811578564>. Palgrave Macmillan (edited volume)
(2020) Female Friendship on Film<https://doi.org/10.1002/9781119429128.iegmc148>, entry in The International Encyclopedia of Gender, Media, and Communication. Wiley Blackwell
(2019) Aussie Fans: Uniquely Placed in Global Popular Culture<https://www.uipress.uiowa.edu/books/9781609386573/aussie-fans>. University of Iowa Press (edited volume)
(2019) Our Aussie Divas: Interrogating Australian Identity through Audience Reactions to Australia's Eurovision Entrants, chapter in Eurovision and Australia<https://www.springer.com/cn/book/9783030200572>, Palgrave Macmillan
(2019)'True bromance: the authenticity behind the Stewart/McKellen relationship<http://www.tandfonline.com/doi/full/10.1080/19392397.2017.1365615>', Celebrity Studies Journal
(2018) International TV series distribution on Chinese digital platforms: Marketing strategies and audience engagement <http://journals.sagepub.com/doi/pdf/10.1177/2059436418806406> , Global Media and China
(2018) Personas and Places: Negotiating Myths, Stereotypes and National Identities<https://www.amazon.com/Personas-Places-Negotiating-Stereotypes-Identities/dp/0993993893>, WaterHill Publishing (edited volume)
(2018) Disassembling the Celebrity Figure: Credibility and the Incredible<https://brill.com/view/title/35653?format=PBK&offer=368089>, Brill (edited volume)
(2018) ‘Grant’ing a voice: the representation, activity and agency of Stan Grant<http://www.tandfonline.com/doi/full/10.1080/19392397.2018.1432418>, Celebrity Studies Journal available as eprint<http://www.tandfonline.com/eprint/MUUyhZ3cRwcrR22gn4Fr/full>
(2018) 'Representing (real) Australia: Australia’s Eurovision entrants, diversity and Australian identity<http://www.tandfonline.com/doi/full/10.1080/19392397.2018.1432354>', Celebrity Studies Journal available as eprint<http://www.tandfonline.com/eprint/MxumsteeDUfhyuxyqUpb/full>
(2018) 'X-Men bromance: film, audience and promotion'<http://www.tandfonline.com/doi/full/10.1080/19392397.2018.1426026>, Celebrity Studies Journal available as eprint<http://www.tandfonline.com/eprint/ceJcT7M7aTDQK7cP49Y7/full>
(2017) 'The function of hosts: enabling fan–celebrity interactions at pop culture conventions<http://www.tandfonline.com/doi/full/10.1080/10304312.2017.1391177>', Continuum available as eprint <http://www.tandfonline.com/eprint/u7EVZZDY9tukusXpDvBi/full>
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