The UK lockdown on March 23 saw the most seismic shift in cultural activity since World War II. As we begin to ease our way out of lockdown it is also clear that this is not business as usual and that the cultural experience has now been transformed and disrupted beyond recognition.
As the “live” experience in terms of live music and performance is currently on hold and the other cultural experiences such as museums and galleries are transformed due to social distancing the future of experience will be different, distant and digital. The future is hybrid and will mean that digital is here to stay and an augmented and enhanced experience will be expected even once we have moved beyond social distancing.
Working across the Digital Cities Calendar Hello Culture Are You Experienced opens with a keynote and a panel on September 23 2020
PROGRAMME
11:00-12:00
Keynote with Jonty Claypole, Director BBC Arts hosted by Helga Henry
As venues, museums and galleries closed their doors, many did not know when or if they would open again and it became quickly clear that radical and creative rethinking of programming, engagement and audience development would be needed to be applied and also that this would be a sustained and long journey. Director of BBC Arts Jonty Claypole talks about how the BBC created the Culture in Quarantine and how it changed our cultural experiences. Jonty will talk about the opportunities, challenges and what happens next for the online cultural experience.
12:00-13:00
Lunch with Hello Culture
13:00-14:00
Panel: Are You Experienced: Audiences and Digital
Are we starting at the wrong end of the telescope? Are we as a sector trying to put ‘our work’ online because ‘we can’t’ perform live – rather than thinking about what people are looking to experience or gain from a cultural experience, and thinking about how we create something digital that achieves that?
Chair
Katy Raines Partner Indigo
Panellists
Abby Corfan, Director of Marketing Donmar Warehouse
Linda Spurdle, Digital Development Manager Birmingham Museums
Gabrielle Jenks, Digital Director Manchester International Festival
Book Tickets https://www.hello-culture.co.uk/programme/
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