The Office for National Statistics<https://www.ons.gov.uk/> (ONS) is transforming the way its surveys collect data. It is introducing an online mode and designing for a web-first approach to mixed-mode collection, which brings challenges and opportunities. To explain these changes ONS has organised two webinars, hosted by the UK Data Service<https://www.ukdataservice.ac.uk/>. If you would like to attend both please book a place for each one (scroll down for the second webinar). The webinars will consist of a 40 minute presentation followed by 20 minutes for questions.
Designing user-centred engagement strategies for online-first surveys - part of the ONS Social Survey Transformation Project
27 June 2019
Online, 15.00 - 16.00 BST
This free webinar will be presented by Natalia Stutter, a Senior Research Officer at ONS. Natalia will describe how ONS is transforming the respondent communication strategy and user journey to help tackle barriers to opening letters and achieving a good response rate in online-first and mixed mode social surveys. The webinar will cover:

  *   the qualitative development of the respondent materials that has taken place to date, including the development of between-wave engagement strategies for the ONS' Labour Market Survey transformation
  *   the approach, principles and tools that underpin the development of the materials
  *   evidence on the success of this approach from recent online quantitative surveys, including the results of a large-scale incentive experiment
Level: Introductory/Intermediate
Experience/Knowledge required: Basic understanding of surveys.
Target audience:

*        anyone interested designing materials to send to survey respondents

*        anyone interested in finding out how they can apply qualitative research techniques to the development of respondent materials

*        anyone who wants to know more about the ONS Social Survey Transformation Project

*        government departments who want to design survey materials to nudge their users into changing their behaviours
Booking<https://www.ukdataservice.ac.uk/news-and-events/eventsitem/?id=5489>

Developing a user-centred, web-first approach to collecting socio-demographic and household data - part of the ONS Labour Force Survey Transformation Project
1 July 2019
Online, 15.00 - 16.00 BST
This free webinar will be presented by Emma Dickinson, a Senior Research Officer at ONS. Emma will describe how ONS is developing a respondent-centric approach to moving survey data collection online, with a specific focus on collecting household and sociodemographic information.
The webinar will cover:

  *   the challenge ONS faces to 'move with the times' and develop online modes for its surveys
  *   the qualitative development that has taken place so far on the Labour Force Survey, with a focus on the collection of household and sociodemographic information
  *   shares evidence on the effectiveness of this approach from recent online quantitative surveys
Level: Introductory/Intermediate
Experience/Knowledge required: Basic understanding of surveys
Target audience:

*        anyone with an interest in understanding the LFS transformation programme and the approach the ONS is using to transform its surveys from interview to online surveys

  *   anyone with a need to develop or design a survey which collects household or sociodemographic information
  *   government departments or other individuals who are interested in user centred or online first survey design
Booking<https://www.ukdataservice.ac.uk/news-and-events/eventsitem/?id=5490>

___________________________________________
Gill Meadows
Administrator, User Support and Training
___________________________________________
E [log in to unmask]<mailto:[log in to unmask]>
W ukdataservice.ac.uk
___________________________________________
UK Data Service
Cathie Marsh Institute for Social Research
University of Manchester
W http://www.socialsciences.manchester.ac.uk/
___________________________________________
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