>
> Dear Sandra,
>
Thanks a lot for your email. What you describe sounds like a standard ML
implementation process (except the parts that you integrate design, which,
I think is very important.) I follow a similar process in my consulting
work with large scale child-welfare data. Also there are many good industry
examples such as:
https://www.conversionlogic.com/
One of our PhD students designed an "intelligent" retirement investment
advising "thing" (I say a thing, because it is hard to fit their system
into a category), which provides (as the name implies) recommendations for
your investments. see https://www.akillibes.com.tr/en/
But in this case, we have a lot of data such as long-term bond yields,
individuals' risk taking behavior etc. And design plays an important role,
especially in structuring how users interact with this "thing". However,
this is a much more circumscribed problem, where ML algorithm can be fed
and trained with a relatively structured database.
ML algorithms are pretty dumb in a human sense, as you also know. Somebody
needs to train the data, needs to monitor the bugs, biases, needs to decide
when is an over-fit or an under-fit is really a problem, etc. At least in
my experience, these type of algorithms are much more harder to implement
in the fuzzy front end of design,especially when there is very little data
or the data has a lot of noise. Hence the concerns I voiced in my previous
email.
That said, (and as you have also pointed out) design and designers, I
think, can be very important especially in terms of bringing human-centered
concerns back into this whole overly commercial, profit oriented AI frenzy.
Most AI algorithms are very biased (especially against women, minorities,
etc. // you can see the reference list at the end of this article
https://medium.com/thoughts-and-reflections/racial-bias-and-gender-bias-examples-in-ai-systems-7211e4c166a1)
and I see room for a lot of valuable future contributions from
socially-responsible, humanities/social sciences conscious (sorry I could
not find a better description) designers. ''
Cheers,
Ali
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