Online Civic Culture Centre (O3C) Seminar, February 13: Professor Jennifer Stromer-Galley (Syracuse University)
3-4pm
Loughborough University. Room G006 (G-Block)
Map (No. 65): https://www.lboro.ac.uk/media/wwwlboroacuk/content/cds/documents/A4%20digital%20campus%20map_disabled%20car%20parking_p1.pdf
“The datafication of the American voter and the future of mass-targeted campaigning”
Targeted paid advertising through social media reached historic highs in the 2016 U.S. presidential campaign. In this talk I detail the efforts by the presidential candidates to use social media for what I call mass-targeted campaigning. With the increasingly sophisticated ways to advertise on social media platforms like Twitter and Facebook, political campaigns can more effectively engage in large-scale efforts to profile and target to increasingly intersectional voters (not just whites or women, but employed white women with children). This mass-targeting, alongside controlled interactivity through their free social media accounts, rounds out the strategic communication efforts on digital media. Campaigns increasingly are turning to social media to not only mobilize their supporters but to persuade undecideds. The challenge to our democracy is the inability for journalists, scholars, and the public to monitor mass-targeted persuasion and for scholars to predict its effects.
Bio
Jennifer Stromer-Galley is Professor in the School of Information Studies and Director for the Center for Computational and Data Sciences at Syracuse. She is an affiliated faculty member with the Department of Communication and Rhetorical Studies and with the Department of Political Science, and she is Past President of the Association of Internet Researchers.
All welcome!
O3C website: https://www.lboro.ac.uk/research/online-civic-culture-centre
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Professor Andrew Chadwick,
Professor of Political Communication,
Director, Online Civic Culture Centre (O3C),
School of Social Sciences,
Loughborough University,
Loughborough,
Leicestershire,
United Kingdom.
(e) [log in to unmask]
(w) www.lboro.ac.uk/research/online-civic-culture-centre
(w) www.andrewchadwick.com
(t) www.twitter.com/andrew_chadwick
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NEW! MA Social Media and Political Communication: http://bit.ly/MA-SocialMedia-PolCom
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