Please find all the information regarding the next Yogascapes in Japan
conference, here:
https://www.yogascapesinjapan.com/yogascapes-in-japan-20-conference-2019---call-for-papers.html
*GLOBAL COERCION-SCAPES*THE POLITICAL ECONOMY OF IMAGINATIVE CONSUMPTION,
IMPLICATED SUBJECTS, WELLNESS TOURISM, AND SUSTAINABLE DEVELOPMENT
*July 09-13 2019Kyoto, Japan*
The intention is to facilitate an international conference to discuss
important social, political, environmental, and economic issues related to
sustainable development in relation to the multi-trillion-dollar wellness
industry. Of particular importance, and focus, is the wellness industry's
yoga and spiritual tourism branch. Yoga’s global popularity is
unprecedented. So too, are the ways in which it is instrumentalised by
various state and non-state actors for both symbolic and economic capital.
As wellness tourism continues to expand faster than any other sector of the
global tourism industry, and yoga-inflected inner wellness tourism becomes
the dominant contributor, it is important to critically examine the ways in
which wellness tourism impacts on the environment and social networks
directly and indirectly involved and/or exploited by niche and mass
tourism, particularly in the global south. Now is ever more the time to
discuss the ways in which 'over tourism' and 'tourist pollution' have
become the defining markers of the industry.
While tourism is promoted as a key development vector; and yoga is promoted
as pivotal vehicle for self-transformation; there are many ways, it seems,
that the marketing narratives and eventual outcomes misalign. Particularly,
when we enquire into the ways in which our own subjectivities are often
implicated in unethical practices related to tacitly unwitting unlikely
alliances in the pursuit of wellness and/or serious leisure. Regardless of
asymmetric power relations and/or reward coercion resulting from neoliberal
governmentality, how can we challenge the neoliberal commodification of not
only 'yoga', but of ourselves?
Regardless of all the utopian-inspired appeals to purity, tradition, and
authority found in wellness marketing; which are combined with the
cultivation of a neo-romantic ethic, nostalgic mood, and neo-pagan deep
ecological theology, it is observed that the carbon supply chain of the
global tourism industry is responsible for approximately 8% of the total
global carbon emissions. And, as more people travel, ostensibly for
wellness, the very urgent question that needs to be asked is: In our
attempt to purify and transform ourselves through 'secular tourism' or
'religious pilgrimage', how do we account for the pollution we cause during
the spaces we move through to achieve this goal?
Therefore, savvy, enticing rhetoric that claims we can heal the world and
transform ourselves through movement to exotically-othered lands is proven
not to help the environment in the ways the marketing of 'yogations' is
presented to actually do. What, then, are the ethical considerations linked
to the inescapable environmental burdens and social consequences; where the
locals are obfuscated, or worse, erased, not only from the alluring
marketing but also the physical spaces they call 'home'?
Ultimately, this conference rests within an emancipatory paradigm that aims
to critically examine the complex networks of desire and consumption
related to transformational 'development'; not only of the individual, but
also the community, nation, and world. This will lead to identifying ways
in which sustainable development through wellness tourism might be better
achieved; and, also, generate applied initiatives related to more strategic
policy guidelines for government and private operators to adopt.
All the best,
パトリック マッカートニー
Patrick McCartney, PhD
JSPS Fellow - Graduate School of Global Environmental Studies, Kyoto
University, Japan
Research Associate - Nanzan University Anthropological Institute, Nagoya,
Japan
Visiting Fellow - South and South-east Asian Studies Department, Australian
National University
Skype - psdmccartney
Phone + Whatsapp: +81-80-9811-3235
Twitter - @psdmccartney
*bodhapūrvam calema* ;-)
Yogascapes in Japan <http://yogascapes.weebly.com/>
Academia <https://patrickmccartney.academia.edu/>
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Linkedin
<https://www.linkedin.com/profile/view?id=241756978&trk=nav_responsive_tab_profile>
Edanz <https://www.edanzediting.com/expert/anthropology/patrick-mccartney>
Modern Yoga Research <http://www.modernyogaresearch.org/events/>
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