+++ Apologies for cross posting +++
Dear colleagues,
Happy new year 2019!
I would like to draw your attention to a panel at the next ECAS conference
in Edinburgh in June 2019 on the African uses of Chinese media. Abstracts
in English or French are welcome.
I hope this panel may be of interest to you and your networks.
Deadline for abstract submission is 21 January 2019.
To submit your abstract please follow the instructions at this link:
https://www.nomadit.co.uk/ecas/ecas2019/conferencesuite.php/panels/7560
Best regards,
Alessandro
PANEL: Beyond the soft power paradigm: African "uses" of Chinese media
SHORT ABSTRACT: This panel looks at the expansion of Chinese media in
Africa. It does so by focusing on African audiences and media producers in
order to interrogate the way in which the expansion of Chinese media
presence in Africa is impacting on their everyday life.
LONG ABSTRACT: Over the past two decades, Chinese media companies have
significantly expanded their presence across Africa, setting up large
infrastructures, training local journalists and media producers, dubbing
Chinese programs in African languages, and locally producing news and
entertainment contents. Most existing studies look at this phenomenon
through the prism of soft power theory, and focus mostly on the analysis of
the Chinese government's motivations for sponsoring media expansion.
However, the soft power model does not seem to be sufficient to capture the
complexity of the existing interactions between Africa and China in terms
of media, as it favours a top-down approach that cannot adequately bring to
light the variety of strategies adopted by the different actors on the
ground. This panel intends to shift the focus away from the analysis of the
(presumed or real) intentions of Chinese officials, to concentrate on
African audiences and media producers, and to interrogate the way in which
the expansion of Chinese media presence in Africa is impacting on their
everyday life. Within this context, ethnographic studies of audiences and
cultural producers' engagements with Chinese media will be particularly
welcome, as well as historically grounded analysis of longer term
interactions between Chinese media and African audiences (such as the
reception of kung fu films), which can enrich our understanding of
contemporary dynamics.
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