H <[log in to unmask]>i,
There is a wealth of evidence about "what works" in health education; in
some cases, information is enough.
For example, Romaine salad, anyone? (for nonUS readers, a recent warning of
contamination in Romaine lettuce resulted in a US-wide reduction in
consumption.)
The empirical evidence is published in academic journals in the fields of
public health, communications, psychology, etc., and is a large body of
work, so you will want to be focused in your search for articles. Here are
a couple of examples:
On behavior change from simple information:
Education that frames choices is among the most important factors in
shaping an individual's decision-making process. Psychological scientists
have long understood that the most effective way to encourage people to
change their behavior is through education; As evidence, a study of simple
health behaviors -- receiving flu shots -- found that patients with no
prior immunization history were more likely to have the shot only when
given an informational brochure, and not when given an incentive. Simply
receiving needed information can be powerful route to behavior change. Of
course, people often know they are making poor choices, and yet make them
anyway. However, knowledge and comprehension of choices remain
prerequisites to successful integration of health promotion practices into
behavior.
Moran, W. P., Nelson, K., Wofford J. L., et al. (1996). Increasing
influenza immunization among high-risk patients: education or financial
incentive? American Journal of Medicine, 101, 612–20.
Abood, D. A., Black, D. R., Coster, D. C. (2008). Evaluation of a
school-based teen obesity prevention minimal intervention. Journal of
Nutritional Educational Behavior, 40, 168-174.
On helping people to anticipate moments for executing their intentions
helps them to follow through on them:
A 2010 study followed women for two years measuring their consumption of
fruits and vegetables using food diaries. Half of the women were informed
about the importance of consuming more fruits and vegetables, and the other
half were informed and then asked to plan how they would accomplish this
consumption. Both groups improved their intake over the first four months
(from less than half to one serving per day). But by setting their "action
triggers" in advance, the planning group maintained a higher intake up to
two years later, while the information-only group returned to their
baseline levels. Adding instructions on planning very specific action steps
greatly increased the effectiveness for long-term behavior change.
Stadler, G., Oettingen, G., & Gollwitzer, P. M. (2010). Intervention
effects of information and self-regulation on eating fruits and vegetables
over two years. Health Psychology, 29(3), 274–283.
"Next time you reach for milk at the grocery store, get 1% instead of
whole." Booth-Butterfield, S., & Reger, B. (2004). The message changes
belief and the rest is theory: The "1% or Less" milk campaign and reasoned
action. Preventive Medicine, 39, 581-588."Next time you reach for milk at
the grocery store, get 1% instead of whole."
Booth-Butterfield, S., & Reger, B. (2004). The message changes belief and
the rest is theory: The "1% or Less" milk campaign and reasoned
action. Preventive
Medicine, 39, 581-588.
On Mon, Dec 17, 2018 at 3:13 AM Karel van der Waarde <[log in to unmask]> wrote:
> Dear Monica Santos,
>
> Thanks for your question. I’m afraid that it is a bit too large to provide
> a valid answer, if that would be possible at all.
>
> Providing health information to patients/people is influenced by many
> factors. A few - but not all - are the person/patient (individual
> characteristics), the current behaviour (in context), legal requirements,
> ethical considerations, consent, risk-assessments, the benefits of a
> modified behaviour from different perspectives, trust in the information
> source, language, financial considerations, and may be the design of the
> materials.
>
> And there is - as far as I know - not a scrap of evidence that proves a
> direct relation between ‘providing information’ and ‘behaviour change’.
> Please prove me wrong here.
>
> It might be worth getting into contact with the Health Design Network of
> the International Institute for Information Design (IIID):
> http://www.healthdesignnetwork.net/. Several people work on these kinds
> of questions.
>
> Kind regards,
> Karel.
> [log in to unmask]
>
> >>>
>
> > On 16 Dec 2018, at 16:13, Monica Silva Santos <
> [log in to unmask]> wrote:
> >
> > How can design create health messages with information that will not be
> avoided or rejected by people and will actually promote behavior change?
> > I'm also looking for some cases of communication messages that succeed,
> that is they can get people to engage with information and incorporate in
> their daily lives healthy habits.
> >
> > Thanks,
> > Monica Santos
> >
> >
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