Hello, there is still time to register for this half-day workshop on 12 December 2018 at CILIP HQ, London
Reverse Brainstorm Afternoon on The Value of Personae for KIM Professionals
https://www.cilip.org.uk/events/EventDetails.aspx?id=1155571&group=
Have you thought about using personae to help understand your user needs or to help define your marketing strategy for a new product or service? Many organisations in all sectors use personas to help guide their customer-facing activities. Paul Corney, Knowledge et al will take you through a reverse brainstorm afternoon on the value of personae for KIM professionals. Denise Carter guide you through the construction of personae
This workshop will be a very practical, interactive, and fun afternoon where you can learn about the various uses for personae, how to go about creating the right persona profile for your particular need and how to continue to develop personas and use them to deliver for you and organisation. Paul's reverse engineering session will help you be clear on what does work and what doesn't. Absolutely no knowledge is required before you come, just bring your creativity and imagination…
1:30-1:45 Tea & Coffee
1:45-2:00 Introduction - what do you bring and what do you want from the course? (Paul)
2:00-3:15 Creating personas - part presentation, part hands-on workshop (Denise)
3:15-3:30 Tea & Coffee
3:30-4:15 Reverse brainstorming - get a whole new perspective! (Paul)
4:15-4:30 Wrap-up
Attending this course would help you with the CILIP PKSB elements: Understanding Information Seeking Behaviour, part of Using and Exploiting Knowledge and Information, and also for Strategy, Planning and Management.
CILIP's K&IM SIG are offering this course as both a learning and networking event, and to encourage participation we are offering this at a special low rate:
K&IM and CILIP members £30 + VAT
Non-CILIP members £40 + VAT
Please contact [log in to unmask] with any questions.
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