Dear Colleagues,
This Luxury Brand Index may be of interest.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Luxury sector, as determined by real consumers.
What do we mean by ‘platform agnostic’? We mean the results are not influenced by any particular method of obtaining them, such as looking only at social media mentions, or brand search terms. This reduces bias and provides a much more accurate view of a brand’s strength in any given category.
https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.askattest.com%2Fblog%2Fluxury-brand-index-2018-q3%3Futm_campaign%3DBrand%2520Index%26utm_source%3Dlinkedin%26utm_medium%3Dpaidsocial%26utm_content%3Dluxury-brand-index-2018-q3&data=01%7C01%7CJ.Roberts%40soton.ac.uk%7C0edc0c9975044203f2b008d61e745b5c%7C4a5378f929f44d3ebe89669d03ada9d8%7C1&sdata=z0n9jYZmxxqycISiMqTgS7bUjF7%2F1IYL5qsLZBF5lTA%3D&reserved=0
Thanks to list member Cristina Munoz for drawing my attention to it.
Best wishes.
Joanne.
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Professor Joanne Roberts
Director of the Winchester Luxury Research Group <http://www.southampton.ac.uk/wlrg/>
Winchester School of Art | University of Southampton |
Park Avenue | Winchester | Hampshire | SO23 8DL | United Kingdom
Tel: 44 (0)23 8059 6971 | Email: [log in to unmask]
ResearchGate: https://www.researchgate.net/profile/Joanne_Roberts5/contributions
Editor of Prometheus: Critical Studies in Innovation <http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=cpro20>
Latest co-edited book: Critical Luxury Studies: Art, Design, Media <https://edinburghuniversitypress.com/book-critical-luxury-studies-13771.html> (co-edited with John Armitage for Edinburgh University Press, 2016).
Moderator of the Luxury list: https://www.jiscmail.ac.uk/cgi-bin/webadmin?A0=luxury
Latest article: ‘Luxury and Ignorance: From “Savoir-Faire” to the Unknown’ available at: https://www.tandfonline.com/eprint/sUYhJYVKVmBZYYYPEeDG/full
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