Apologies for cross posting
Brand Building the Scholarly Author
Thursday 18 October
#alpspauthor
Thursday 18 October 2018, Online at 10:00 - 11.00 EDT (New York), 15:00 - 16:00 BST (UK), 16:00 - 17.00 CEST (Central Europe)
Register your place on this webinar: https://www.alpsp.org/Webinars/Brand-Building-the-Scholarly-Author/56883
Driving better uptake of, and engagement with, research is becoming increasingly important to funders and the research community. In this webinar we join Chair, Jean Dawson, Product Manager, Charlesworth Group and our speakers (below) as they share why, and how, we should educate authors to create their own 'author brand'.
Charlie Rapple, Sales & Marketing Director and Co-founder, Kudos
Helping Researchers Take a Strategic Approach to Dissemination and Reputation
This presentation will provide background insight into researchers' behaviour, a snapshot of the funder context, evidence of the value of promoting work, and tips about selecting the most effective tools and channels.
Cathy Holland, Business Development Manager, Digital Science
How to Build a Scholarly Brand with Social Media
No longer can a publisher or an author just sit back passively and let content collect citations. In this presentation we will discuss why these social channels are still rising in importance, go over some tips and tricks to get started with social media and teach participants how to measure their outreach efforts.
See full speaker biographies: https://www.alpsp.org/Webinars/Brand-Building-the-Scholarly-Author/56883
Can't make the date?
If you're unable to join a live webinar or missed one you can still register to receive the recording to view at a time to suit you.
Other upcoming webinars from ALPSP
How to Grow your Business in China: Marketing and social media, Thursday 25 October
https://www.alpsp.org/Webinars/How-to-Grow-your-Business-in-China-Marketing-strategy/58431
How to Grow your Business in China: Sales and distribution, Thursday 29 November
https://www.alpsp.org/Events/How-to-Grow-your-Business-in-China-Sales/58432
For further details of this and all ALPSP training contact: [log in to unmask]<mailto:[log in to unmask]>
Diane French
Learned Publisher Administrator
The Association of Learned and Professional Society Publishers (ALPSP)
E: [log in to unmask] T: +44 (0)1827 709188
W: www.alpsp.org Follow us on Twitter: @alpsp
ALPSP is a Company limited by guarantee and incorporated in England and Wales Registration no: 4081634. Registered Office: Egale 1, 80 St Albans Road, Watford WD17 1DL UK
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