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PHD-DESIGN  November 2017

PHD-DESIGN November 2017

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Subject:

CALL FOR PAPERS - MODAPALAVRA e-periodical - BRAZIL

From:

Sandra Rech <[log in to unmask]>

Reply-To:

PhD-Design - This list is for discussion of PhD studies and related research in Design <[log in to unmask]>

Date:

Wed, 22 Nov 2017 11:18:00 -0300

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (91 lines)

Dearest Colleagues,



The ModaPalavra e-periodical Journal makes the call for unpublished
scientific research papers known publicly until* J**anuary** 30th, 2017* in
order to compose the thematic dossier *Trends Studies and Fashion Branding.*

Trends Studies are an emerging transdisciplinary discipline that aggregates
a set of skills, underlining the perspectives of the study of culture,
sociology, cultural management, marketing and design. Nevertheless, the
relationships between Trends Studies and Fashion is still relatively
unexplored and it is important to develop the articulations between both,
solidifying the concepts of trends and fashion. Mindset trends, reflecting
the spirit of time, have the potential to affect many sectors, and groups
of individuals, through the various creative signals that emerge and change
practices and representations. Fashion, as a system of massification of
behaviors, addresses many of these signals and assigns them a specific
evolution dynamic.

On the other hand, Fashion Branding not only undergoes changes, fruit of
the new sociocultural dynamics, but it is also an object of new mindsets
and perspectives on the fashion system. Fashion Branding represents today a
growing discipline that seeks to manage complex identity narratives and
consumption patterns, which require new practices and perspectives on the
management of a fashion brand, as well as a reflection of Brand Language as
a vehicle between the brand and its public(s). It is important to consider
that Fashion Branding has specificities that require a conceptual
reflection capable of translating them into proper strategies and actions
for the sector.

In this sense, the present dossier seeks works of fundamental or applied
research capable of deepening the concepts and the practices, as well as
provoking a debate on these themes, according to several perspectives and
areas of knowledge. We encourage the submission of articles that work on
Trends Studies and Branding in their close relationship with Fashion,
considering the following topics:

   - Articulations between Trends Studies and Fashion;
   - New approaches in Fashion Branding;
   - Fashion and/or Trends Theory;
   - Fashion Design and Branding;
   - Brand Language in Fashion Brands;
   - The impact of Trend Studies on Fashion Design;
   - Fashion Communication and Branding;
   - Style and Taste Trends;
   - Cultural Branding and Fashion;
   - Narratives of Fashion Brands;
   - Branding and Consumer Culture in Fashion;
   - Urban tribes and Fashion Branding.



Submissions: *until 31th of January, 2018*
Publish: *july, 2018*

For the regular evaluation process, the articles must be strictly within
the norms of the journal and submitted directly to the SEER platform

(http://www.revistas.udesc.br/index.php/modapalavra/about/su
bmissions#onlineSubmissions).



Further details are available at [log in to unmask]

Best Regards,


PhD. Sandra Regina Rech

ModaPalavra e-periodical Publisher | UDESC



*Att.*

*Profa. Dra. Sandra Regina Rech*
Universidade do  Estado de Santa  Catarina
Centro de Artes  - Departamento  de  Moda
Florianópolis   -   Santa  Catarina   -  Brasil
http://lattes.cnpq.br/9014663736269712
fplab.com.br


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