In Pursuit of Luxury
CFP: Luxury, sustainability and waste
Deadline for abstracts: 21 July 2017
The debate surrounding luxury continues in so much as there are more
questions than answers where definitions of luxury are concerned. In
addition, there is much more debate surrounding social responsibility, the
origin of materials and manufacture, the inclusion of technology, the
retail environment and disposable products.
We continue to ask ourselves whether traditional definitions of luxury are
relevant in today's global marketplace and how the contemporary luxury
market addresses change through addressing shifts in consumer habits. Mass
production remains the focus of global luxury brands, however there has
been a shift in customer loyalty, the introduction on 'limited' editions
of products and the introduction of 'salons' to enhance the value added to
the retail and shopping experience. Advances in technology continue to
challenge the status-quo where innovation in manufacture, customisation
and materials are concerned and an increase in value attributed to
craftsmanship may be pushing both industry and academics to redefine
contemporary concepts and interpretations of luxury.
Have we changed our perception of luxury and therefore re-defining what it
represents? What do we understand by the term luxury and can it or should
it be applied to all luxury branded goods? Does contemporary branding
allow such goods to remain 'luxurious' even though they have been
mass-produced? And is the circular economy redefining the parameters of
the definition of luxury where we consider the notions of sustainability
and the impact of waste in what is becoming a 'polluted' consumer
environment
By discussing the history of luxury against the backdrop of contemporary
issues, a familiar debate is extended into unfamiliar contexts. In this
new and dynamic juxtaposition of seemingly unrelated market cultures
significant inter-relationships are proposed and explored to expand the
parameters of the debate around the concepts of luxury.
Fashion Film has become increasingly central to describing, promoting,
defining and enhancing luxury brands. They are able to engage in story
telling that static advertising is not able to do. In addition, fashion
film is provocative in its approach, generates much debate and is in some
instances contentious. With this in mind the In Pursuit of Luxury
Conference 2017 invites submissions of Fashion Films focusing on luxury
and luxury brands. The aim is to provide new perspectives on the ways in
which notions of luxury are disseminated to an ever increasing global
audience. We encourage and welcome debate around the subject.
This conference intends to expand the parameters of the debate around the
concepts of luxury to provide a refreshing context to construe the
familiar debates surrounding the subject.
Indicative themes for the conference are, but are not limited to luxury
and:
€ History
€ Craft and the handmade
€ Branding, marketing and communication
€ Consumption and consumer attitudes
€ The retail environment
€ Fashion
€ Fashion film
€ Digital technology
€ The digital environment
€ Sourcing and production
€ Materials and sustainability
€ Re-purpose, re-use, re-frame
€ Wasted luxury
€ Eco-design
A special evening of screenings will take place during the conference.
Please see our website for details on how to submit.
www.herts.ac.uk/in-pursuit-of-luxury/conferences/ipol-conference-2017
Deadline for abstracts: 21 July 2017
Conference date: 17 and 18 November 2017
contact: Nick Thomas
email: [log in to unmask]
--------------------------------------------------------
MeCCSA mailing list
--------------------------------------------------------
To manage your subscription or unsubscribe from the MECCSA list, please visit:
https://www.jiscmail.ac.uk/cgi-bin/webadmin?SUBED1=MECCSA&A=1
-------------------------------------------------------
MeCCSA is the subject association for the field of media, communication and cultural studies in UK Higher Education.
This mailing list is a free service and is not restricted to members. It is an unmoderated list and content reflect the views of those who post to the list and not of MeCCSA as an organisation.
MeCCSA recommends that the list be used only for posting of information (for example about events, publications, conferences, lectures) of interest to members or to promote discussion of current issues of wide general interest in the field. Posts to the MeCCSA mailing list are public, indexed by Google, and can be accessed from the JISCMail website (http://www.jiscmail.ac.uk/lists/meccsa.html).
Any messages posted to the list are subject to the JISCMail acceptable use policy, which states that users should avoid engaging in unreasonable behaviour, or disrupting the general flow of discussion on a list.
For further information, please visit: http://www.meccsa.org.uk/
--------------------------------------------------------
|