Music Tourist Summit Unveils Programme





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FOR IMMEDIATE RELEASE



10 NOVEMBER 2016



CONFERENCE & NETWORKING PROGRAMME ANNOUNCED FOR WORLD'S FIRST MUSIC TOURIST SUMMIT



A musical airline, a hotel with its own recording studio, a heavy metal cruise and a Scottish travel company offering festival packages to Cuba, are just some of the presentations due to feature at the first international Music Tourist Summit in Glasgow on 18-19 November.



Unveiled at the World Travel Market in London yesterday, the full programme highlights  innovative initiatives where music and tourism converge, providing insights into how they can mutually benefit businesses, organisations and the artistic community. Moreover, in keeping with two industries based around enjoyment and connecting with people, the event features a range of relaxed networking opportunities.



“The Music Tourist Summit is the perfect opportunity for destination marketing organisations, hotels, attractions and other hospitality businesses to learn how this growing niche can boost visitor numbers and increase awareness,” says founder, Olaf Furniss. “For all those working on the music side, it will introduce a wide range of areas for potential partnerships and collaborations.”



The conference takes place in the Drygate Brewery on the first day and is followed by a reception at the City Chambers and an evening event comprising music, food and socialising at the Citizen M Hotel. On the Saturday, delegates will have a further opportunity to connect on a Glasgow Music City Tour, followed by a presentation by The SSE Hydro and lunch.



The summit pass costs £200 and includes lunches and a buffet on Friday evening.



Event details, including registration, available at www.musictourist.net<http://musictourist.us13.list-manage1.com/track/click?u=99b242d1145b882cebec78427&id=ffde8964bf&e=acaefffa3c>



ENDS















SCHEDULE

DAY 1

09.15                 Registration Opens

10.00-10.15       Welcome

10.15-12.45       Presentations (includes networking intervals)

12.45-13.30       Lunch

13.30-18.00       Presentations, networking & quality beer (optional)


18.15-19.15       Civic reception at the City Chambers.

20.00-23.00       Soireé at Citizen M with buffet dinner, music and socialising



DAY 2

10.00 – 1230     From Citizen M Hotel. Glasgow Music City  Tour including a walk of the Music Mile,followed by coach to Merchant City, East End and continuation to The SSE Hydro.

12.30                Presentation by The SSE Hydro

13.00                Lunch

14.00                Afternoon festivities at the Tenement TV HQ.





PRESENTATIONS

Destination Music: Music forms a key component of  Hamburg’s promotional strategy and attracts more music tourists than Berlin, Munich and Cologne combined. The umbrella organisation Hamburg Marketing has developed a wide range of initiatives working with a variety of partners from the grassroots scene to promoters of large musicals and the recently-opened Elbphilharmonie. Presented by Johannes Everke (Hamburg Marketing)



Destination Music: Icelandair is the founding partner of the annual Airwaves Festival, which is now Reyjkavik’s biggest tourist event and has played a significant role in boosting visitor numbers. The airline supports a variety of different music activities which in turn have also stimulated general interest in the country. Mike Reynolds (Icelandair)



Destination Music: music tours range from a guided walk of key locations (taking place on day two), to fully fledged packages to exotic countries. What are the challenges for travel agents looking to develop this niche and what benefits do they bring promoters and artists? Kath Bateman (Caledonia Worldwide)



Cruising To Success: Music Cruises are a growth market, increasingly catering for niche genres and seeking to offer bespoke shore-based excursions. Among the European success stories is the Full Metal Cruise, partnership between Tui Cruises and the ICS Network, promoters of the enormous Wacken Festival. Currently eyeing Scotland for future sailings, we look at what makes a destination attractive as a port of call. Jan Struve (ICS Festival Service)



Beyond The Bed: In 2011 The Nordic Choice hotel chain opened its first hotel targeting musicians, promoters and fans. This year it followed up its successful debut with venture which houses a recording studio and allows guests to make music. The first album recorded in the hotel is due to be released in the spring. Robert Holan (Nordic Choice Hotels)



Beyond The Bed: Dr Julia Jones has worked with leading brands including Intercontinental, Saga and Warner, to create music packages for guests tailored around demographic data. Her next project is to set up a network of hotels to create a circuit for emerging talent. Dr Julia Jones (Found In Music)



Amplifying The Legacy: Bon Scott’s Scottish home town, Kirriemuir, attracts thousands of AC/DC fans from 27 different countries for its annual Bonfest and a recently unveiled statue has quickly become a top visitor attraction. This in turn funds the local youth music initiative, DD8, and gives the local economy a significant boost. How can the legacy be developed and be tied in to Scotland giving birth to three quarters of the original AC/DC line up? Graham Galloway (DD8 Music/Bonfest)



Studying Success: In 2011 UK Music published the Wish You Were Here report, the world’s first study detailing the value of music tourism for an entire country. Updated annually, it now includes more regional data and is proving a valuable tool for both the music and tourism sectors. How has it evolved and how can it be used to further boost this segment? Tom Kiehl (UK Music)



Destination Digital: Streaming gigs and festivals is becoming an increasingly effective way of promoting destinations, both in terms of costs and the type of data generated. We look at some examples of how it can benefit musicians and promoters, while also generating interest in where they are playing. Dougal Perman (Inner Ear)





WORKSHOPS

-Everything you need to know about the tourism industry. Jane Ali Knight (Edinburgh Napier University)

-Everything you need to know about the music industry. TBC















NOTE TO EDITORS

About Music Tourist

The Music Tourist Summit is the world’s first international event to bring together the music and hospitality sectors and features presentations, workshops and networking opportunities. It aims to generate ideas and recommendations for future partnerships and collaborations, by strengthening mutual understanding between the industries.

The summit will serve as the foundation for an international network, and will lead to the establishment of a consultancy to assist with the development of music tourism initiatives.



Music Tourist founder, Olaf Furniss, is behind the award-winning Wide Days conference and showcase event, which won the Best Networking Event 2014 at the Yearly Music Convention Awards. He has extensive experience working for some of Europe’s largest music industry events, has been a member of the Scottish Tourist Guides Association since 1995 and as a journalist has reported from a range of exotic locations and events for the BBC, The Guardian, The Scotsman and the Press & Journal.



For media inquiries contact: [log in to unmask]<mailto:[log in to unmask]> or +44 (0) 131 341 4333. Print quality photographs and logos are available to download from: http://www.musictourist.net/pictures-and-logos/<http://musictourist.us13.list-manage.com/track/click?u=99b242d1145b882cebec78427&id=3bad0c1b8b&e=acaefffa3c>



About The Scottish Music Industry Association

The Music Tourist Summit is sponsored by The Scottish Music Industry Association (SMIA), a trade body based in Glasgow set up in 2008 to foster, promote and serve the best interests of Scotland’s music industry. Its membership encompasses individuals and organisations working across all sectors of the business including promoters, record labels, studios, artists, managers, distributors and venues. With two core objectives, to both strengthen and champion Scotland’s music industry, the SMIA runs a variety of projects each year, with the biggest being The SAY (Scottish Album of the Year) Award, Scotland’s national music prize. In 2017, the SMIA will focus on research, skills development and events, aimed at developing the infrastructure of Scotland’s music industry.



Contact: Robert Kilpatrick [log in to unmask]<mailto:[log in to unmask]> or   +44 (0) 141 554 7661. www.<tel:%2B44%20%280%29%20141%20554%207661>smia.org.uk<mailto:[log in to unmask]>











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