Job Opportunity at The National Archives
Customer Insight and Data Lead
The National Archives is recruiting to two new posts - Customer Insight and Data Lead and Customer Insight Officer - to form a new combined customer insight and data function.
Customer research and insight is a well-established function in the organisation, but the demands made on it our changing rapidly. Making the best use of existing data through customer relationship management is a new priority area. Responding to our Archives Inspire<http://nationalarchives.gov.uk/about/our-role/plans-policies-performance-and-projects/our-plans/archives-inspire/> business plan, we are increasing our public engagement through an enhanced programme of events and exhibitions programme and digital outreach. We are also reimagining our public spaces at our Kew site. To support these efforts we need to gain a deeper understanding of our current audiences and also of our potential new audiences.
As the lead for insight and data across the organisation, you will lead a newly combined Insight and Data function for The National Archives. Building on an existing programme of customer research and insight you will develop our research, analytical and data platform to realise the organisation's Archives Inspire audience-based business plan.
You will apply significant personal expertise in corporate customer insight and research - principles, practices and techniques with an understanding of customer data management to establish a new function and influence internally and externally.
You will also commission, analyse and communicate a programme of customer and market research, web analytics and other in-house and industry data. You will be the architect of a workable customer data management capacity for the National Archives, which complies with best practice, informs high-level decision making and facilitates priority activity.
£45,000 per annum
FOR FURTHER INFORMATION AND HOW TO APPLY PLEASE COPY AND PASTE:
https://www.civilservicejobs.service.gov.uk/csr/jobs.cgi?jcode=1507170
Olivia Pinto
Recruitment Advisor
020 8392 5203
The National Archives, Kew, Richmond, Surrey, TW9 4DU
www.nationalarchives.gov.uk<http://www.nationalarchives.gov.uk/>
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