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PHYSICAL EXERCISE AND FITNESS: ACTIVITIES:
Pokemon Go Wants to be the Exercise App that Actually Works
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Pokemon Go Wants to be the Exercise App that Actually Works
Updated by Julia Belluz
July 14, 2016, 2:21 p.m. ET
Vox
http://www.vox.com/2016/7/12/12159198/pokemon-go-exercise-increase
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Pokon Go is an augmented reality game. It's also a huge health fad right
now.
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Since launching last week, the app has exploded in popularity. Free to
download on your iPhone or Android, it uses location data from mobile
phones to help users chase fictional Pokon characters around their
environs, which are displayed back on their phones. In one week, the app
has already become so popular that its rivaling Twitter in terms of the
volume of daily active users, Voxs German Lopez writes in his
indispensable Pokon Go explainer.
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But theres another interesting outcome of the games rise: It seems to be
getting people moving.
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snip
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Unlike most games, which engage only your thumbs, Pokon Go requires you to
walk, run, and even jump all great forms of exercise. Gizmodo noted that
this may even be driving a "pandemic" of sore legs, since so many users
have complained about pain from their Pokon "workouts."
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And that's just what the game's makers hoped for, according to a Business
Insider interview with Pokon Go CEO John Hanke:
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A lot of fitness apps come with a lot of "baggage" that end up making you
feel like "a failed Olympic athlete" when you're just trying to get fit,
Hanke says. "Pokon Go" is designed to get you up and moving by promising
you Pokon as rewards, rather than placing pressure on you.
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How much more active are users? So far, all we have are these anecdotes.
But there is some preliminary data from the Cardiogram for Apple Watch and
the fitness tracking company Jawbone that suggests an uptick in physical
activity among users since the launch of the game.
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The complete article may be read at the URL above.
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