I think it's a good idea - my only misgiving is that I think making people
type anything is going to result in a significant dropoff in willingness to
participate.
Given it's low-tech perhaps a small scale experiment is in order to see who
will actually use which technology? It would be trivial to do the same
thing with QR codes, RFID and short URLs as well on 1 or 2 exhibits. If you
point them all at very slightly different URLs that you track you should be
able to gather hard facts about what people will actually use.
Best regards,
Nick
On 16 June 2016 at 11:50, Jonathan Whitson Cloud <
[log in to unmask]> wrote:
> Further to my recent post on RFID, Mobile phones and Gallery information I
> have another approach that I would be interested to hear comments on.
>
> The objective is to enable visitors to the gallery to be able to go
> quickly and easily to web content related to the section of the gallery
> they are in. The web environment will be structured in some ways to mirror
> the layout of the gallery, with the case and theme narrative labels
> reproduced as web 'pages', but with a high degree of navigable
> connectivity, and these would be the entry points from the gallery (rather
> than the object by object labels - records for these will also be available
> but as one type of secondary layers from the narrative labels).
>
> My new idea is to have at the bottom of the case narrative labels and
> theme narrative labels some text that suggests a search that will find
> that page. Not a hyper link but just a 2 or 3 word standard search engine
> search. For example the Inuit Fishing label may say Search for: Horniman
> Inuit Fishing with some appropriate icons to make it clear that we mean
> search in google, bing, etc (one for the designers). We would then have SEO
> optimised the Inuit Fishing label 'page' to such a high degree that it came
> up first or first page in the resulting search result.
>
> At the Horniman we are fortunate in that Horniman is quite a distinctive
> word and will act as a high impact filter, obviously that isn't going to
> work so well for all institutions.
>
> What appeals about this approach is that it uses a behaviour that users
> are already completely familiar with, the cost is low, the technology
> reach, stability and life expectancy is high and it is pretty low impact in
> the gallery for those who just want to enjoy the experience in the gallery.
>
> I am calling it a Strong Search approach.
>
> What do people think?
>
> Jonathan
>
>
> Jonathan Whitson Cloud
> Documentation Manager
> Horniman Museum and Gardens
> Study Collections Centre
> Tel. +44 (0)20 8858 8232
> Fax.+44 (0)20 8293 3186
> Email: [log in to unmask]<mailto:[log in to unmask]>
>
>
>
>
>
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