*With apologies for cross-posting*

Hallo everyone,

I don’t usually share our press releases via the list but I’m doing so on this occasion for a couple of reasons - firstly, because today’s announcements follow up on the talk I gave at the UKSG conference, which many of you will have attended, and secondly because I think the findings of this study, while very exciting for Kudos, are important beyond that - many of the researchers / academics I’ve met talk about having limited capacity for communicating around their work, and either they or others around them will often be sceptical about whether letting people know you have published something actually means more people will read your work. This study begins to provide some evidence that we hope will encourage people to take a more active role in increasing the readership of their work, which can only be a good thing for them, and for their institutions, funders, and publishers.

In essence: last year we asked the Altmetrics team at Nanyang Technological University to determine whether researchers’ activities on the Kudos platform were helping to increase publication metrics such as usage. Today we’re formally announcing their findings, which show that explaining and sharing of publications via Kudos correlates to 23% higher downloads of the full text on the publishers’ websites. The study also had some interesting findings in terms of the platforms on which researchers are most likely to share (Facebook was more popular than Twitter and LinkedIn) and the platforms that seem most effective for sharing (links shared via LinkedIn were more likely to be clicked). 

The press release is below and the study is also the topic of a guest posting today on the LSE Impact blog (http://blogs.lse.ac.uk/impactofsocialsciences/2016/06/24/hootsuite-for-academia-how-to-increase-the-visibility-downloads-and-impact-of-publications-using-kudos/ <http://blogs.lse.ac.uk/impactofsocialsciences/2016/06/24/hootsuite-for-academia-how-to-increase-the-visibility-downloads-and-impact-of-publications-using-kudos/>).

All the best,

Charlie.
 
Researchers’ use of Kudos correlates to 23% higher downloads on publisher websites

http://bit.ly/kudos23pc

For immediate release,  <>June 24th, 2016 –– Kudos (www.growkudos.com <http://www.growkudos.com/>), the award-winning service for maximizing the reach and impact of research publications, has announced preliminary results of a study to evaluate the effectiveness of its service. The Altmetrics Research Team at the Centre for HEalthy and Sustainable CitieS (CHESS), Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU), Singapore (www.altmetrics.ntuchess.com <http://www.altmetrics.ntuchess.com/>) analyzed data from the first two years’ usage of Kudos and determined that researchers’ use of the Kudos toolkit is correlated to 23% higher downloads of the full text on the publisher site for those publications.
Kudos provides a platform for researchers to explain work in plain language, and generate trackable links for sharing work, which enables them to map the effect of sharing efforts directly onto publication metrics including downloads, citations and altmetrics. By centralizing how such sharing is managed, Kudos can provide researchers – and the publishers, institutions, societies and funders with which they are affiliated – with valuable insight into the effectiveness of different media and networks. The current study has also shown, for example, that while publications are most likely to be shared via Facebook, it is links shared via LinkedIn that are most likely to be clicked.

“The results of the NTU’s study are important not only because they demonstrate the value of using Kudos, but also because they help to build the wider case for undertaking outreach around research,” says Charlie Rapple, Sales & Marketing Director and Co-Founder of Kudos. “Early career researchers know that a proactive approach is necessary to grow their reputation in a competitive environment, but they often struggle to make time for communications efforts – this kind of data can help them to justify that time, both to themselves, and to their supervisors.”

The study will be published in full later this year. For more information, see today’s posting on the LSE Impact Blog, and a companion piece on our own blog. To try Kudos for your own work, sign up at www.growkudos.com <http://www.growkudos.com/>. If you would like to know more about our services for publishers, societies, institutions and funders, please contact me.

-- ENDS --

Contact: 
Charlie Rapple
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+44 1865 872527


About Kudos

Over 100,000 researchers have signed up to use Kudos’ free platform for managing communications around their publications – across multiple publishers and tools. They explain work in plain language and generate trackable links for sharing via email, web and social networks; these enable communications to be directly mapped against views, downloads, altmetrics and citations. Kudos thereby provides researchers, and their publishers and institutions, with a rich understanding of which channels and activities are most effective for broadening reach and impact. Kudos has 65 publisher customers around the world, including Wiley, Taylor & Francis, Cambridge University Press, the Royal Society and the American Academy for the Advancement of Science. Institutional customers include the University of Huddersfield, Carnegie Mellon University and ETH Zürich. Recent analysis of Kudos data indicates that full text downloads on the publisher site are 23% higher when the Kudos toolkit is used. Kudos was named Best New End User Product at the 2014 Charleston Advisor Readers’ Choice Awards and won the 2015 ALPSP Award for Innovation in Publishing. It has been named in Outsell’s “Ten to Watch” for two consecutive years.




Charlie Rapple | Co-Founder | [log in to unmask]


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Registered Office: Kudos Innovations Ltd, 2A Ashurst Court, Wheatley, Oxford OX33 1ER, UK.


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