Dear colleagues,
Please find below information about Ofcom's qualitative report, published yesterday, into "smartphone by default" internet users.
'Smartphone by default' internet users: A qualitative research report conducted by ESRO for Ofcom<http://stakeholders.ofcom.org.uk/binaries/research/telecoms-research/mobile/Smarphone_by_Default_2016.pdf>
This qualitative research report focuses on those who conduct the vast majority of their online activities through their smartphone - either through choice or due to external factors limiting their access to alternative devices. Ofcom data show that approximately one in six adults now rely on devices such as smartphones and tablets for online access, and the trend is rising: at 16% in 2015, this is almost three times as likely as in the previous year (6%).
The research provides a clear understanding of the needs, experiences and characteristics of people who predominantly access the internet through their smartphone, and what this means in relation to their media literacy. The fieldwork involved 26 two-hour in-depth interviews in five UK cities: Glasgow, Leeds, London, Belfast and Cardiff. During these interviews, researchers explored the digital behaviour and skills of participants across a number of dimensions.
** Please continue to use, and provide feedback about, the Ofcom academic pages on our website - http://media.ofcom.org.uk/media-academics/ **
With many thanks,
Alison
:: Alison Preston
Head of Media Literacy Research
Consumer Group
:: Ofcom
Blackberry: 077 404 555 37
Email: [log in to unmask]<mailto:[log in to unmask]>
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