Hi Chloe,
If you are going to need to add code to the different domains anyway, I would suggest adding GTM and then creating a new GA profile (separate to the one you already have running), and then fire it through GTM. Universal Analytics combined with GTM makes tracking across multiple domains a lot easier. So if I've understood your query correctly you could do the following:-
- keep your current GA code UA-xxx-1
- create a new GTM container
- add the GTM code across the multiple domains you want to track
- create a new GA profile UA-xxx-2
- create a tag in your new GTM container to fire GA pageview for UA-xxx-2 (with the correct cross-domain tracking setting in GTM)
- you should then have a separate GA profile (UA-xxx-2) tracking a user across all domains
- (In GA you'll want to set up a filter to full domain name not just URL path so you can see each domain/subdomain)
Best,
Tess
Tess Schuberth
Digital Analyst
Tate
www.tate.org.uk
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Chloe Roberts
Sent: 05 April 2016 08:46
To: [log in to unmask]
Subject: Easy way to track users across domains without GA?
Hello,
Can anyone suggest any good third party services or companies they've worked with that offer a simplified way to track web users across multiple domains.
Google analytics is the big and obvious one, but the multiple domains bit requires (for us) some javascript workarounds because our GA code is on each site in a different and convoluted way. So what would be simple and wonderful if they were all using GTM or even a standardised GA tracking code format is now neither simple nor wonderful. Ideally I'm looking for a separate, simple bit of third party code that can sit alongside the GA code to give us an idea of the overlap between our sites' users.
We're aware of the many ways in which users *can* be tracked, but finding a company that openly offers to do it is quite another thing.
So any suggestions?
On the same topic, how has anybody else addressed multi-domain tracking? Is it something that posed a bigger problem during the microsite era? Is it still a problem now?
All (and any) suggestions welcome on or off list.
Cheers
Chloe
Chloe Roberts
Web Producer
Wellcome Library
183 Euston Road, London NW1 2BE
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