**Apologies for cross-posting**
Dear Colleagues,
I hope this event might be of your interest as June is approaching quickly and in only two months we hope to see a great number of practitioners gathering in Tallinn, Estonia for Semiofest.
We are really excited about this year theme “Semiotics and Culture of Innovation" and we hope that some of you can join us in our 5th Semiotic Thinking Celebration.
To give you a taste of what is going to happen in Semiofest this year:
Semiotic Insight for Design Innovation:
The first day of Semiofest main program will bring into highlight the fusion of semiotics and design. Our keynote Farouk Y. Seif will set the tone for the day and the conference by exploring through actual design projects how integrating design and semiotics can enhance the capacity to innovate and change. 10 inspiring speakers in three sessions that follow will reveal one interesting case after the other how semiotics can be applied for product and service innovation or to improve on user experience. We’ll conclude the day with open space to share and develop the insights and takeaways of the day into actionable tools.
See full programme and abstracts for Semiotic Insight for Design Innovation here: http://2016.semiofest.com/2015/03/22/program-june-2/
Semiotic Insight for Brand Innovation:
How to embrace the emergent cultural trends in branding and marketing communication? Ten case studies presented by expert semioticians from all over the world to showcase the relevance of semiotic insight for brand innovation. Our keynote, the grand old man of marketing semiotics, Dr. Malcolm Evans is looking further into the new perspectives in brand semiotics and cultural analysis. His keynote serves as an intro for an open space to share and develop the insights and look deeper into the future of applied semiotic thinking.
See full programme and abstracts for June 3 – Semiotic Insight for Brand Innovation here: http://2016.semiofest.com/2015/03/22/program-june-3/
Semiotics and Culture of Innovation
The last day of our conference addresses more directly the culture of innovation. How to catalyze creativity and innovation? What are the factors of change? To prove for ourselves and others the innovative capacity of applied semiotic thinking, we’ll hold on the last day of our gathering a Boot Camp where expert semioticians will craft solutions for three public interest / social innovation initiatives in Estonia. We’ll conclude Semiofest with a discussion to share insights and inspiration and look further to Semiofest 2017.
See the full programme for June 4 – Semiotics and Culture of Innovation here: http://2016.semiofest.com/2015/03/22/program-june-4/
Tartu Semiotics Training Day
Did you know that Juri Lotman was commissioned to do applied research by the Leningrad University of Aerospace Instrumentation for the preparation of Soviet Union’s space program? In fact, most of his theory has been born out of case studies and applied research.
The training day will include introduction into the core concepts and methods of Tartu Semiotics, like semiosphere, autocommunication, semiotic modelling, transmedial text analysis etc, with practical examples of their applications in background research as well as in designing solutions. a mere play of interpretations, sometimes expressed by the clients.
The day will conclude with co-creation session to enquire about the benefits semiotic thinking has to offer for practitioners, and to discover 25 most useful tools for semiotic thinking.
You can see the full programme for Tartu Semiotics Training Day here: http://2016.semiofest.com/2015/03/22/program-june-1/
Please come to share your perspectives and insights in an open and creative atmosphere of Semiofest Tallinn celebrating semiotic thinking.
You can read more about Semiofest here: http://2016.semiofest.com
Or get tickets here: http://2016.semiofest.com/tickets/
In case you have any questions concerning the travel or accommodation, please contact our manager Maarja at 2016.semiofest.com
We hope to see you in June,
Best,
Lucia Laurent-Neva ([log in to unmask])
Co-Founder Semiofest and Director Visual Signo- UK
2016.semiofest.com - www.visualsigno.com
LUCIA LAURENT-NEVA
DIRECTOR
[log in to unmask] | WWW.VISUALSIGNO.COM
DESIGN & CULTURAL INTELLIGENCE
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