Surely the URL bar doesn’t use predictive text? It’d be madness if it did.. I mean auto-complete from history, yes, but not word prediction?
Just tested on my Nexus5 and wife’s iPhone 5s and it doesn’t appear to. But I’d be interested to know if it did for others..
But yes, you’re right - although I’d say it has to depend. If the shortened url is blah.com/27678ghjj then yeh. But if it’s blah.com/1 then not so bad. I do think a lot of it is about the desire you’ve given that person to follow the link. If it’s 20% off in the cafe, they’ll probably go further than if the incentive isn’t that good.
Long and short is this is a hard problem that no-one has really solved. What’s interesting I think is that if a big vendor - say Apple - said “if you take a photo with the standard camera app and we detect a QR code in it, we’ll give you the option to click on it”, the whole thing would turn around overnight…
ho hum
Mike
_____________________________
Mike Ellis
Thirty8 Digital: a small but perfectly formed digital agency: http://thirty8.co.uk
* My book: http://heritageweb.co.uk *
On 26 February 2016 at 17:57:24, Mia ([log in to unmask]) wrote:
Typing proper words into a browser location bar... It's not a shortened URL vs QR code thing - most people are used to posting on social media or writing texts, so they're probably OK with typing on a mobile keyboard. If they have predictive text on for typing URLs it's actually much harder to type shortened words.
I've found shortened URLs are a real barrier in the classroom (e.g. from slides), particularly when there's any chance that capitals/lowercase letters matter or when the typeface means numbers and letters can be confused.
I once watched a determined geek literally spend at least five minutes installing a QR code reader. I really hope the snippet of interpretation he eventually got was worth it!
Cheers, Mia
Sent from my handheld computing device
> On 26 Feb 2016, at 17:48, Mike Ellis <[log in to unmask]> wrote:
>
> hm…vs installing a QR code scanning app, booting it up, getting camera steady, scanning, following link… ;-)
>
>
>
>
> _____________________________
>
> Mike Ellis
>
> Thirty8 Digital: a small but perfectly formed digital agency: http://thirty8.co.uk
>
> * My book: http://heritageweb.co.uk *
>
> On 26 February 2016 at 17:41:16, Mia ([log in to unmask]) wrote:
>
> Maybe because it's actually quite time-consuming to accurately type a shrtnd wrd and unfamiliar domain name? :D
>
> /ducks and runs, as the kids used to say
>
> Cheers, Mia
>
> Sent from my handheld computing device
>
>> On 26 Feb 2016, at 17:30, Mike Ellis <[log in to unmask]> wrote:
>>
>> I’m as cynical as the next person about QR codes, but there’s remarkably little evidence from actual in-the-wild projects to support the assertion that no-one scans them.
>>
>> So overall, yeh, I agree with Nick - do both! Have a little card with a QR code and a short URL on it (and SMS shortcode as well!) - but whatever you do, put unique Google Analytics campaign parameters on all the approaches - that way you’ll be able to gather loads of evidence either way - and can you then share with the group please? :-)
>>
>> We did this with the previously mentioned Roman Baths campaign - actually in that instance the QR code made up 64% of total clicks - which surprised me as much as the next person..
>>
>> Mike
>>
>>
>> _____________________________
>>
>> Mike Ellis
>>
>> Thirty8 Digital: a small but perfectly formed digital agency: http://thirty8.co.uk
>>
>> * My book: http://heritageweb.co.uk *
>>
>> On 26 February 2016 at 17:14:57, Nick Clarey ([log in to unmask]) wrote:
>>
>> Hi Sarah,
>>
>> Mike's suggestions are excellent, but I do feel compelled to ask (sorry!) -
>> why no QR codes? They really are perfect for this kind of task, and nothing
>> to stop you from doing both (they work best with short urls etc.)
>>
>> Would also yield some very interesting results if you connect up the
>> analytics, comparing how many scanned the code vs. typed out the URL.
>>
>> Best regards,
>>
>> Nick
>>
>> On Friday, 26 February 2016, Sarah Younas <[log in to unmask]>
>> wrote:
>>
>>> Hi all,
>>>
>>> I'm wondering if any of you could offer advice on the best way to signpost
>>> visitors in a gallery or museum space to online content?
>>>
>>> We're about to trial an audio project that invites visitors to use their
>>> own devices to listen to short stories about our collections, ideally while
>>> they're still in the museum space and looking at a specific object. - The
>>> content will be hosted on Soundcloud, meaning that there's a few steps for
>>> visitors to go through in order to listen, including connecting to our
>>> Wi-Fi and then searching for content.
>>>
>>> A few thoughts we've had about signposting included shortening links so
>>> that content is easier to search for and then including the link and an
>>> audio icon on object labels. - We'd like to avoid QR codes!
>>>
>>> I'm wondering whether anyone could share any insight with us about the
>>> behaviour of visitors using their own devices within a space to access
>>> bonus, additional content and if there are any tried and tested methods for
>>> signposting that have been successful?
>>>
>>> I'm happy to share the results of the trial for anyone that's interested.
>>>
>>> Thanks in advance.
>>>
>>> Best wishes
>>> Sarah.
>>>
>>>
>>> Sarah Younas
>>> Assistant Digital Officer
>>>
>>> Tyne & Wear Archives & Museums
>>> Discovery Museum
>>> Blandford Square
>>> Newcastle upon Tyne
>>> NE1 4JA
>>>
>>> T: 0191 277 2324 (EXT - 22324)
>>> E: [log in to unmask] <javascript:;><mailto:
>>> [log in to unmask] <javascript:;>>
>>> W: http://www.twmuseums.org.uk<http://www.twmuseums.org.uk/>
>>> W: http://www.tributaries.org.uk<http://www.tributaries.org.uk/>
>>>
>>>
>>>
>>> ****************************************************************
>>> website: http://museumscomputergroup.org.uk/
>>> Twitter: http://www.twitter.com/ukmcg
>>> Facebook: http://www.facebook.com/museumscomputergroup
>>> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
>>> ****************************************************************
>>
>>
>> --
>> Nick Clarey
>> CEO, Airsource Ltd.
>> Phone: +44-1223-708370
>> Fax : +44-1223-309814
>>
>> ****************************************************************
>> website: http://museumscomputergroup.org.uk/
>> Twitter: http://www.twitter.com/ukmcg
>> Facebook: http://www.facebook.com/museumscomputergroup
>> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
>> ****************************************************************
>>
>> ****************************************************************
>> website: http://museumscomputergroup.org.uk/
>> Twitter: http://www.twitter.com/ukmcg
>> Facebook: http://www.facebook.com/museumscomputergroup
>> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
>> ****************************************************************
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
****************************************************************
website: http://museumscomputergroup.org.uk/
Twitter: http://www.twitter.com/ukmcg
Facebook: http://www.facebook.com/museumscomputergroup
[un]subscribe: http://museumscomputergroup.org.uk/email-list/
****************************************************************
****************************************************************
website: http://museumscomputergroup.org.uk/
Twitter: http://www.twitter.com/ukmcg
Facebook: http://www.facebook.com/museumscomputergroup
[un]subscribe: http://museumscomputergroup.org.uk/email-list/
****************************************************************
|